Easy
What type of display is used when a store shows bathing suits, flip flops, and sunglasses together?
a. One-Item Display
b. Line-of-Goods Display
c. Related Merchandise Display
d. Assortment Display
c. Related Merchandise Display
What type of display is used when Wal-Mart displays all of its digital clocks that are made by a variety of manufacturers?
a. One-Item Display
b. Line-of-Goods Display
c. Related Merchandise Display
d. Assortment Display
b. Line-of-Goods Display
The most important goal of publicity is to do which of the following for a company?
a. Increase image of firm
b. Inform consumers about an upcoming sale
c. Criticize competitors
d. Defend the firm’s products
a. Increase image of firm
Which form of external theft listed below involves stealing merchandise from a store?
a. Shrinkage
b. Employee Theft
c. Shoplifting
d. Robbery
b. Shoplifting
Which of external theft listed below involves stealing money or merchandise from a store using violence or threats?
a. Shrinkage
b. Employee Theft
c. Shoplifting
d. Robbery
d. Robbery
What makes distribution an important function in marketing?
a. It helps inform customers
b. It helps customers make a decision about a purchase
c. It gets the product to the consumer at the right time and place.
d. It helps the company make good marketing decisions
c. It gets the product to the consumer at the right time and place.
Which of the following help a business keep stock based on sales and allow them to spend money based on a planned budget?
a. Dollar Control
b. Unit Control
c. Stock Turnover
d. Stock lists
b. Unit Control
Theft, human error, technological errors, and damages are all a cause of ______.
a. Surplus
b. Shortage
c. Shrinkage
d. Stock Turnover
c. Shrinkage
The most common form of business ownership in the United States is ________.
a. Partnership
b. Sole Proprietorship
c. Corporation
d. Limited Liability Corporation
b. Sole Proprietorship
What type of segmentation occurs when McDonald’s creates a new value meal product that is for children ages 6-9 offering a double cheeseburger, small fries and a small soda?
a. Demographics
b. Psychographics
c. Geographics
d. Product Benefits
b. Psychographics
What type of segmentation occurs when Bath & Body Works sells a new lotion that will leave skin feeling smooth and younger looking?
a. Demographics
b. Psychographics
c. Geographics
d. Product Benefits
d. Product Benefits
What type of segmentation occurs when Publix runs a “Going Green” promotion to promote Earth Day and environmentally safe products?
a. Demographics
b. Psychographics
c. Geographics
d. Product Benefits
b. Psychographics
What type of segmentation occurs when a business researches particular regions of the US to market its products to in order to reach the most people?
a. Demographics
b. Psychographics
c. Geographics
d. Product Benefits
c. Geographics
What is the term used to describe the coordination of all marketing strategies in a company known as product, price, place and promotion?
a. Market Segmentation
b. Marketing
c. Marketing Mix
d. Economics
c. Marketing Mix
What is the term that describes the decisions a company makes regarding all of the different types of products the company will sell?
a. Marketing Mix
b. Marketing Management
c. Product/Service Mix
d. Market Segmentation
c. Product/Service Mix
When McDonald’s decided to begin offering healthier menu options by selling salads, fruit, and oatmeal in order to increase sales by attracting healthy conscious customers, they were making decisions that are a part of which marketing function?
a. Promotion
b. Product/Service Management
c. Finance
d. Marketing Information Management
b. Product/Service Management
In this stage of the product life cycle, investment expenses are extremely high and there are no sales yet.
a. Growth
b. Introduction
c. Product Development
d. Maturity
e. Decline
c. Product Development
In this stage of the product life cycle, sales are low and competition is low. Customers who seek innovative products are attracted to the company.
a. Growth
b. Introduction
c. Product Development
d. Maturity
e. Decline
b. Introduction
In this stage of the product life cycle, sales of the product fall and companies cut prices as well as advertising and promotions of the product.
a. Growth
b. Introduction
c. Product Development
d. Maturity
e. Decline
e. Decline
In this stage of the product life cycle, advertising is focused on attracting the mass markets and marketers focus on building heavy distribution outlets to meet consumer demand.
a. Growth
b. Introduction
c. Product Development
d. Maturity
e. Decline
a. Growth
In this stage of the product life cycle, marketers develop extensions of products and prices are set to beat or match the completion. Sales are at the highest and branding is highly important.
a. Growth
b. Introduction
c. Product Development
d. Maturity
e. Decline
d. Maturity
Management is important in an organization because it actually
a. Determines what customers will be targeted.
b. Maintains financial statements for a business
c. Produces products and runs machinery
d. Establishes rules and policies as well as puts operating plans into action
d. Establishes rules and policies as well as puts operating plans into action
Training and developing managers
a. Is most effective during one class session
b. Occurs over a period of time to offer leaders a variety of experiential opportunities and feedback
c. Is best using online classes
d. Is done on the job with one lead trainer
b. Occurs over a period of time to offer leaders a variety of experiential opportunities and feedback
In management, motivation is the ability of a leader
a. To make all employees happy.
b. To get employees to complete a task.
c. To keep employees from quitting their job.
d. To be nice.
b. To get employees to complete a task.
Theory X managers have the idea that
a. Employees need to be closely supervised
b. Employees need to feel empowered to be creative in their job and set goals
c. Employees need to feel appreciated
d. Employees need recognition
a. Employees need to be closely supervised