Target Markets
This is the specific group of consumers a company aims to reach.
What is a target market?
The 4 Ps of marketing.
What are product, price, place, and promotion?
This is the general rise in prices over time.
What is inflation?
A history of paying bills on time helps build this.
What is a positive credit history?
This form shows how much you earned and taxes withheld for the year.
What is a W-2?
Age, gender, income, and education are examples of this type of segmentation.
What is demographic segmentation?
This 'P' involves how a product is distributed.
What is place?
The central bank of the United State
What is the Federal Reserve?
The 3 C’s of credit.
What are character, capacity, and capital?
This form tells your employer how much tax to withhold.
What is a W-4?
Segmenting a market based on lifestyle or personality traits.
What is psychographic segmentation?
Coupons and contests are examples of this 'P'.
What is promotion?
The Fed uses this to influence interest rates.
What is monetary policy?
A credit card is this type of credit.
What is open-end credit?
This is your pay before deductions.
What is gross pay?
This type of segmentation divides the market by location.
What is geographic segmentation?
The amount a customer pays for a product.
What is product?
Inflation reduces this aspect of money.
What is purchasing power?
A car loan is this type of credit.
What is closed-end credit?
This is your take-home pay after deductions.
What is net pay?
A niche market is best described as this.
What is a narrowly defined target market?
The actual item or service being sold.
What is product?
The Fed raises this to slow inflation.
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What is the federal funds rate?
These institutions are member-owned and not-for-profit.
What are credit unions?
These two programs are deducted from paychecks to support retirees and healthcare.
What are Social Security and Medicare?