Ethos
What does ethos do for an author?
Establishes credibility
Why is logos persuasive?
It is facts, so people can trust it
How does pathos persuade an audience
It makes them feel emotionally connected
Slide 1
Who do we see in advertisements if it's ethos?
Celebrities, doctors/dentists
How is logos different than ethos?
Logos is logic/ reasoning and facts while ethos is credibility
Music, Lighting, Words, etc
Slide 2
Pathos
What is ethos?
Persuasion using an expert or credibility
What is logos?
Persuasion using facts and statistics
What is pathos?
Persuasion using emotion
Slide 3
Logos