Company Overview
What is the name of the brand EPTA distributes in North America?
7DAYS
Name the ports EPTA uses to ship products to the US?
Piraeus & Thessaloniki
What simple metric did Bob use to decide when to reorder inventory?
Days of Cover
What simple system did the group recommend to help adjust safety stock more accurately across products?
SKU tagging system
What is EPTA’s main product category?
Sweet Baked Goods
How is EPTA's supply chain configured?
From Chipita’s factory in Bulgaria to EPTA’s warehouse in New Jersey, then to U.S. retailers like Walmart and 7-Eleven.
What software did EPTA use to manage inventory, demand forecasting, and orders?
Microsoft Excel
Why is the SKU tagging system considered cost-effective for EPTA?
Uses the existing Excel model and doesn’t require new software
In 2020, which retailer became one of EPTA’s largest customers, marking a significant milestone in its growth?
Walmart
Faster ports cost more but preserve shelf-life; slower ports are cheaper but increase the risk of spoilage.
What new model did Jonathan recommend to improve ordering decisions?
Order-Up-To-Level Model
Which system did we recommend to be reintroduced and modified in Recommendation 2?
Shelf-Life Tracking System
What was EPTA’s annual growth rate?
29%
What tradeoffs did EPTA face in deciding which form (ambient/frozen) to ship in?
Ambient is cheaper but has a shorter shelf-life; frozen costs more but extends shelf-life and offers more flexibility.
What was the main drawback of using Days of Cover for ordering?
It didn’t account for demand uncertainty or in-transit inventory
What are the four categories of the segmented sourcing strategy? Describe each one.
Predictable SKUs: High volume, low volatility
Volatile SKUs: High volume, high volatility
Niche SKUs: Low volume, low volatility
Problem SKUs: Low volume, high volatility