INS SALES
What is the easiest way to build rapport/trust with the customer?
Find something out about them outside of the rental process
How much is RAP per day?
$5.99
What year was Enterprise Rent a Car founded?
1957
What 2 C-words do we want to use when calling a red car?
Comfortable and Credit
21% of renters have claimed this about their rental?
Dirty Car
What % of insurance customers are renting for the first time?
65% (roughly)
How much is SLP per day?
$19.50
How many kids does Noah have?
What should you come up with before the start of every day?
Goal
100% of customers should be asked this when returning a rental
4 critical questions
According to reports, what is the #1 objection when offering DW?
I already have insurance
How much is PEC per day?
$7.50
5280
What is the best rebuttal to someone saying they bought insurance through third party (expedia)?
make it clear it's not through enterprise, educate them on past customers that took it, most likely a deductible reimbursement, still need insurance and policy number and still have to file a claim and collect deductible if dmg were to occur
30%
What does it mean if a customer is the claimant?
They are getting a rental because someone hit them, they are not at fault
How much is damage waiver per day?
$23.99
What does $1 increase in ADR do to your income?
$27
What are the 3 fuel service options we offer?
Pre pay, post pay, or match it
Personalizing the experience
What is the avg length of rental for an insurance customer?
14
What is something MOST insurance companies DO NOT cover?
Loss of use
What is GP08 DW% as of August 18th for the month?
26.5%
What is the #1 most important sales technique?
Build a relationship, build rapport
Customers are likely to spend 140% more money after this
having a positive experience