Backwards Review
Name Your Price
Product and Promotion
The Cycle of (Business) Life
Plan, Lean, & Pitch
100

One of the greatest risks of being an entrepreneur.

What is "Financial Instability?"

100

Prices that target customers looking to save as much money as possible.

What is "Economy Pricing?"

100

Two types of sales channels that sell primarily to other businesses.

What are "B2B" and "Wholesale?"

100

This stage of the Business Life Cycle is when the business introduces itself to the market & catches attention.

What is "Existence?"

100

Multi-page document describing & detailing a business.

What is a "Business Plan?"

200

One of the greatest benefits of being an entrepreneur.

What is "Schedule Control?"

200

High-quality products marketed to high-income individuals.

What is "Premium Pricing?"

200

One of the three ONLINE marketing platforms.

What is "Social Media?" or What are "Google Ads?" or What is "E-mail?"

200

This stage of the Business Life Cycle is when focus shifts to revenue, expenses, & growth.

What is "Survival of the Fittest?"

200

Slide presentation created for potential investors that summarizes the key items for a business.

What is a "Pitch Deck?"

300

Highest ranking employee in the company; reports to the board of directors.

What is the "CEO?"

300

Pairing several products or services together & selling them for less money than each would be individually.

What is "Bundle Pricing?"

300

True or False? Two segments in a Marketing Plan are: psychographic and demographic.

What is "True?"

300

This stage of the Business Life Cycle is when the company is stable and profitable.

What is "Success?"

300

A single-page business summary template.

What is a "Lean Canvas?"

400

The person who oversees the day-to-day administrative functions of a business; second in command.

What is the "COO?"

400

Setting high prices when a product is introduced & then gradually lowering the price.

What is "Price Skimming?"

400

Step 1 of the Sales Process.

What is "Prospecting?"

400

This stage of the Business Life Cycle is when expansion strategies are implemented, & investment is balanced with potential.

What is "Take-Off?"

400

The amount of slides in a pitch deck.

What is "10 to 20?"

500

True or False? "Salary" is getting paid a fixed amount, no matter how many hours you work.

What is "True?"

500

Setting prices low until after a reliable customer base is established, then raising prices.

What is "Market Penetration?"

500

The primary characteristic of all physical and digital sales channels.

What is "Closing Sales?"

500

This stage of the Business Life Cycle is when the business is separate from the owner with responsibilities delegated to staff.

What is "Maturity?

500

Two documents that summarize the business plan of a company.

What are "Lean Canvas" and "Pitch Deck?"

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