Market Research
Primary and Secondary data
Evaluate Competition
Pricing
Things to know
100

Group of customers that will buy a product or service. 

what is Target Market ?

100

Internet articles and company newsletters

What is secondary data?

100

Business that sells similar products or services to your business.

What is Direct Competitors?

100

The amount a company charges for the product or service they sell. 

What is Pricing?

100

Number of letters in the alphabet.

What is 26?

200

Is a statement that explains to customers why they should do business with your company.

what is Value Proposition ?

200

More accurate and reliable from firsthand accounts, such as interviews and surveys.

What is primary data?

200

A business that sells a different product or service yours but fills the same needs.

What is Indirect Competitor?

200

Cost - plus pricing 

What is cost + margin = the cost-plus price?

200

Number of chromosomes in humans.

What is 46?

300

___ marketing occurs when customers have subscribed to receive promotional materials. 

What is Email Marketing?

300

Articles or academic journals, interprets primary data and often includes personal bias.

What is secondary data?

300

amount of loss one is willing to take when making an investment decision 

what is risk tolerance?

300

Where a company uses the prices, their competitors are charging with slight variation.

What is Competitive Pricing?

300

Element that has the symbol "Pt" on the periodic table?

What is Platinum?

400

Mark designs logos for businesses in his city. he mostly works with local bakeries. What is his target market?

What are adults ages 25-60? (what are adults counts)

400

Trusted data sources to get accurate information.

What is Primary and Secondary Data?

400

the order of the analysis 

what is strength, weakness, opportunities and threat?

400

A strategy that offers low prices to new customers during a special pricing period.

What is Penetration?

400

Chemical symbol for potassium?

What is K?

500

_____ marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find the content, placing their article in the top search results. 

What is search Engine Optimization? (SEO) 

500

Name of Ms Simmonds sorority

What is Zeta Phi Beta Sorority?

500

COVID pandemic restrictions disallow gatherings. 

What are Threats?

500

4 P's of marketing.

What is product, price, promotion, and place?

500

Date World War II began.

When was 1939?

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