Product Concepts
The Road to Market
Sourcing & Assets
Distribution Channels
Quality Control
100

A prototype used to test functionality.

What is a Minimum Viable Product (MVP)?

100

The market stage where you develop a concept for a product or service.

What is the Idea stage?

100

One way to research a service is to survey customers or place these

What are phone calls?

100

The general term for a method used to get a product from the manufacturer to the end user

What is a Distribution Channel?

100

An example of the type of external quality standard, such as a local health or safety department.

What is a local health & safety inspector/government regulatory agency/industry leader?

200

This process substitutes high-quality components with low-cost ones to reduce production costs.

What is Value Engineering?

200

When sales volume is high and continues to grow, a company is said to have reached this

What is Product/Market Fit?

200

The distribution method that uses a subscription fee and is delivered over the Internet, like Dropbox.

What is Software as a Service (SaaS)?

200

The type of distribution that is the shortest, least complicated, and has no intermediaries.

What is Direct Distribution?

200

The overall business benefit of having quality control, besides delivering a consistent product or service

What is "Boost bottom line & increase customer satisfaction?"

300

The phase in product/market fit development where a business begins to earn revenue.

What is the Monetization stage?

300

The phase where sales gain momentum and growth begins.

What is the Traction stage?

300

The financial drawback of leasing equipment is that it costs more of this in the long run.

What are up-front costs?


300

An example of a fulfillment service that receives, processes, and fills customer orders on behalf of a company.

What is a Fulfillment Center?


300

The first and second steps in the four-step internal quality control process.

What are "Set or Determine quality standards" and "Establish testing methods?"

400

This is measured by how well a product or service successfully serves its user's purpose.

What is Quality?

400

In the Prototype stage, a company creates the MVP and develops this

What is a value hypothesis?

400

This is one of the three major drawbacks of "building" a digital product internally instead of using SaaS.

What is... it is time consuming/expensive/requires knowledge & experience/requires extra staff?

400

Selling products through intermediaries like wholesalers, agents, or retailers.

What is Indirect Distribution?

400

Two types of external groups or bodies that can determine quality standards for a company.

What are government regulatory agencies and industry leaders?

500

The ISO defines this as "The totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied needs."

What is the ISO definition of quality?

500

This is the final phase immediately before a company is said to "Find product/market fit."

What is the Growth stage?

500

The two distinct cost factors a company must bear when they buy office space instead of leasing it.

What are maintenance & repair costs and property taxes?

500

In indirect distribution, this is usually determined by the number of middlemen involved.

What is the price a consumer pays for a product?

500

This step is taken after the results of internal quality tests are reviewed.

What is Refine & improve the process?

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