SDH & SEM #FTW
Learning a new language and reading would boost one's ___________ wellness
Intellectual
The degree to which a person feels social pressure to perform a behaviour
Subjective Norms
That thing that happened in 1986 where health promoters from around the world got together in Ottawa to discuss best health promotion practices
The Ottawa Charter
Where the consumer is reached and voluntary exchange takes place (i.e. distribution channels)
Place (of the 4 P's)
The 4 techniques of Motivational Interviewing:
O = Open-ended questions
A = ?
R = reflections
S = summaries
Affirmations
Which SDH is the strongest predictor of health?
Financial & Social Status
What stage of the TTM are people most likely to relapse?
Action
Approaching a health promotion initiative by forcing people to do it
Coercion
Who was the target of the truth campaign?
Teens (12 - 17 years)
List 2 things we (as health promoters) should do to improve health communication
¤ Clear & plain language (verbally & in print)
¤ Lists (3-7 bullet points)
¤ Key information
¤ Positive framing
¤ Limited use of symbols
¤ Visual aids
¤ Call to action
¤ Multi-language materials
The array of societal values and norms of your society is represented by which SDH?
Social Environment
On what scale would we measures someone's self-efficacy?
1-10 or 1%-100%
"A systematic method for reviewing the health issues facing a population, leading to agreed priorities and resource allocation that will improve health and reduce inequalities"
Health Needs Assessment
Social marketing is the application of _________ _________ technologies to the analysis, planning, execution, and evaluation of programs designed to influence voluntary ___________of the target audience to improve their personal welfare and that of society.”
Commercial Marketing
Behaviour
What is it called when the government (federal, provincial, municipal) makes a public policy?
If we want meaningful and sustainable health change, which level of the SEM should we target?
ALL OF THEM!
What is the name of a theory that describes the reasons WHY a problem exists.
Give an example of this type of theory.
Explanatory Theory.
HBM, TPB
R = Reach
E = Effectiveness
A = ?
I = ?
M = Maintenance
A = Adoption
I = Implementation
While the competition for commercial marketing is organizations offering similar products/services, who is the competition for social marketing?
The current/preferred behaviour
Employee Participation
Swapping out chocolate bars and chips for healthy snacks in vending machines would fall under which level of the SEM?
Physical Environment
The LEAST potent source of self-efficacy
Interpretation of physiological & emotional states
What does NVS (Newest Vital Sign) do?
Measures Health Literacy
5 Social Marketing Principles:
1. Focus on __________
2. Prioritize __________ Benefits
3. Maintain a __________ Perspective
4. Audience __________________
5. The 4 _______'s
1. Behaviour
2. Consumer
3. Market
4. Segmentation
5. P's
When identifying health needs of our target population, we need to consider both the ______________-determined health needs and the ________ _______-determined health needs
Community
Health Service