Stages of Startups
Pitches
Key Terms
Famous Entrepreneurship
Shark Tank Successes
100

When an entrepreneur has an idea or concept based on a gap in the market and thinks they can fill it with a product or service.

What is the ideation stage?

100

The term for a short run-down of your qualifications during the time it would take to go up an elevator (Princeton University).

What is an elevator pitch?

100

This is a document that shows the breakdown of a company’s revenue over a specific period of time.

What is a P/L statement?

100

This ride-sharing app was co-founded by Travis Kalanick and Garrett Camp in 2009

What is Uber?

100

This famous Shark Tank product was created to clean auto mechanics' hands, but later developed into a kitchen cleaning tool.

What is Scrub Daddy?

200

In this phase, strategic initiatives aimed at both sales cycles broadening market presence and reach take center stage.

What is the expansion stage?

200

Term for money a startup wants from investors (Corporate Finance Institution)

What is an ask?

200

What is the term for a sudden shift in strategy leading to a mediocre idea becoming something profitable (Harvard Business Review)?

What is a Pivot?


200

This company, started by Brian Chesky and Joe Gebbia, lets people rent out their homes to travelers

What is Airbnb?

200

This product was pitched as Doorbot on Shark Tank and rejected, but is now valued at over $1 billion.

What is Ring?

300

This stage signifies a period of equilibrium and consolidation following the rapid growth phases.

What is the maturity stage?

300

The name of the document that summarizes a company’s business model to investors (Silicon Valley Bank)

What is a pitch deck?

300

The very first round of funding for a startup, a term that has slowly emerged over the past decade.

What is seed money?

300

Elon Musk co-founded this electric car company in 2003

What is Tesla?

300

This well-known male hygiene brand came into Shark Tank with an already major retail deal with Kroger.

What are DUDE Wipes?

400

At this stage you're seeking the initial financial support to nurture your budding business.

What is the seed stage?

400

The part of a pitch deck explaining the potential market being targeted (Vation Ventures)?

What is a market opportunity?

400

The amount of money a company spends each month to keep running, before profit.

What is a burn rate?

400

This video streaming platform was created by three former PayPal employees and was later bought by Google

What is YouTube?

400

Which Shark Tank product uses the famous slogan, “The Blanket You Wear!”?

What is The Comfy?

500

This stage signifies that your startup has matured and gained significant market presence.

What is the established stage?

500

When a startup is pitching to multiple investors during one event (Growth Mentor)?

What is a demo day?

500

The simplest version of a product to build to sell in a market.

What is a minimum viable product?

500

This company, started by Reed Hastings, first mailed DVDs before becoming a streaming giant

What is Netflix?

500

These fun, colorful weights were successful on Shark Tank after securing a deal with Mark and Maria in Season 11.

What are Bala Bangles?

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