OUR TEAM
Who on our team has 3 children?
Shannan and Jen
What are the three criteria of the triad of impact?
Attitude, Effort, Output
What do we offer so members do not have to worry about competing with each other?
Market exclusivity
What is one lead generation platform we offer?
Google or Facebook
What do we recommend to protect a radion buy?
Brand campaign through Google
What is Jen's second love language?
Acts of service
What days do A-Team core essentials go out?
What is the miracle of the car business?
Everyone wants a nicer, newer car
What do we offer to target competitors?
Geofencing
What is a GRP? What percent of the population hears the ad?
A GRP is 1% of the listening population. This doesn’t quite work out to 100% of the population, more like 80%, hearing your ad 6-7 x per week
Who on our team used to work in the maternity ward at a hospital?
Bianca
What day does the Weekly Sales Team Training get sent out to the sales managers in CBC?
Sunday
What Does ART stand for?
A — Acknowledge/Accept
R — Reassure
T — Take
What does S3 stand for in S3 Email Program?
Send Email, Set More Appointments, Sell More Cars
What is cost per point?
This is the cost to buy one gross rating point in a particular market. We negotiate CPP’s that are half of the average CPP in the market.
Whose second love language on the team is Quality Time? Name everyone!
Natalie, Shannan, Gina
What is the number of weeks in the CBC training course?
52 weeks of training material
What are our monthly creative campaigns intended to do?
They are meant to wake up the sleeping buyers by tapping into the current conversation and creating Scarcity, Urgency, and Believability.
What platform has the goal of increasing conversion rates through make/model campaigns?
Display
What is the most expensive market to run radio in?
Red
What one thing do we all have in common from recent conversations/slacks?
First love language is words of affirmation
What was last week's core essentials course about?
Week 43 - about Solution Scripts
What are the 4 main components included in the Rich Dealers Membership that dealers can start using as soon as they sign up with us?
Brand- FOR The People; federally licensed trademark. As an RD, you have a license to use this brand in your exclusive area. We believe if used correctly, the FTP brand could be the reason that customers choose you over your competition.
Sleeping Buyer Campaigns - We create monthly creative campaigns. They’re fresh, never repeated creative, ties into the current conversations, and is designed to drive traffic. There are 60 pages worth of materials for you to use. Scarcity, Urgency, Believability
Community - RDC: Resources for everything For The People & Quarterly mastermind meetings
Support - ESP Pod system
What search engines are Microsoft ads seen on?
Bing, AOL, Yahoo
Which do we recommend a minimum of 400 GRPs per week on, Broadcast TV or Cable?
Both