If This Was A Movie
This camera shot shows a character from the shoulders up and is often used to show facial expressions and emotions.
What is a close-up shot?
This technique compares two unlike things using the words “like” or “as”.
What is a simile?
This technique refers to the instructions in a script that tell actors how to move, speak, or behave.
What are stage directions?
This refers to the time and place in which a story happens.
What is setting?
This is how the pictures, words, and objects are arranged to guide your eyes across the ad.
What is the composition or layout?
This type of camera angle looks up at a character to make them appear powerful or important.
What is a low-angle shot?
This technique gives human qualities or actions to non-human things.
What is personification?
This technique is when a character speaks their thoughts out loud so the audience knows what they are thinking.
What is a soliloquy?
This element is the series of events that make up a story.
What is plot?
In print ads, this technique makes something look bigger, better, or more exciting than it really is to make it more appealing.
What is exaggeration or visual hyperbole?
This technique uses lighting to create strong contrasts between light and dark to suggest danger, mystery, or tension.
What is low-key lighting?
This technique repeats the same starting sound in a group of words.
What is alliteration?
This technique occurs when the audience knows something that the characters do not.
What is dramatic irony?
This is when a writer gives hints about what may happen later in the story.
What is foreshadowing?
Advertisers use this when they make some colours bright or very different from the rest to grab attention.
What is colour contrast?
This editing technique switches back and forth between two scenes happening at the same time.
What is cross-cutting?
This technique is when an object, colour, or idea represents something deeper or abstract.
What is symbolism?
This technique is when a character speaks directly to the audience.
What is breaking the fourth wall?
This technique is a brief reference to a well-known person, story, event, or text to add deeper meaning.
What is an allusion?
This technique places two or more images side by side to highlight comparisons and differences
What is juxtaposition?
This technique (in French) involves placing objects in a scene to suggest deeper meaning beyond what is shown.
What is mise-en-scène?
This technique uses words that appeal to the senses (sight, sound, smell, taste, touch).
What is imagery?
This technique is when a character briefly speaks directly to the audience while other characters on stage cannot hear them.
What is an aside?
This term refers to the main character in a story, often facing a central conflict.
What is a protagonist?
Showing a product in a certain place or situation to make you feel like you want it uses this technique.
What is association?