The author's persuasive intention.
Purpose
Using the form of something to mimic and make fun of it.
Parody
A phrase or assertion that appears to contradict itself (but the contradiction itself may have its own meaning).
Paradox
Combining sources or ideas in a coherent way in the purpose of a larger point.
Synthesis
The author's own personal approach to rhetoric in the piece; similar to voice.
Style
The use of stylistic devices to reveal an author's attitude towards a subject.
Tone
Using "sound-effect" words (e.g. "clap," "Buzz").
Onomatopoeia
Repeated structural elements in a sentence.
Parallelism
Making a brief reference to the cultural canon-e.g. the Bible, Shakespeare, classical mythology, etc.
Allusion
Offering a brief narrative episode. This device can serve many functions in a text- for example,, introducing an issue, serving as evidence, to illustrate a point, and so on.
Anecdote
Using words with the same first letter repeatedly close together in a phase or sentence.
Alliteration.
A COMMONLY USED PHRASE THAT SIGNIFIES SOMETHING VERY different than its literal meaning.
Idiom
Re-using a word or phrase repeatedly for effect or emphasis.
Repetition
Overstating a situation for humorous or dramatic effect.
Hyperbole
Overarching ideas or driving premises of a work.
Themes
The persona adopted by the author to deliver his or her message; may or may not actually be the same person as the author.
Speaker
A text with an instructive purpose, often moral.
Didactic
Providing examples in service of a point.
Exemplification
The use of spoken or written word (or a visual medium) to convey your ideas and convince an audience.
Rhetoric
Concession
The way sentences are grammatically constructed.
Using a symbol to refer to an idea or concept.
Symbolism
Referring to something with a veiled phrase instead of saying it directly.
Euphemism
An author's unique sound. Similar to style.
The relationship between the author, the audience, the text/message/ and the context.
Rhetorical triangle