the creativity in advertising your products to the consumers that have value for customers, clients, partners, and society at large.
What is marketing?
100
collaborative efforts of people to accomplish common objectives??
What is teamwork??
100
in the portfolio matrix, a business unit that is a fast-growing market leader.
What is star??
100
identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T)
What is swot analysis??
100
an advantage that cannot be copied by the competition.
What is sustainable competitive advantage??
200
the relationship between benefits and the sacrifice necessary to obtain those benefits.
What is customer value??
200
people giving up something to receive something they would rather have.
What is exchange??
200
product, place, promotion, and price, which together make up the marketing mix.
What is four p's??
200
a written document that acts as a guidebook of marketing activities for the marketing manager.
What is marketing plan??
200
in the portfolio matrix, a business unit that has low growth potential and a small market share.
What is dog??
300
delegation of authority to solve customers problems quickly-usually by the first person that the customer notifies regarding a problem.
What is empowerment??
300
the set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition.
What is competitive advantage??
300
being the low-cost competitor in an industry while maintaining satisfactory profit margins.
What is cost competitive advantage??
300
a unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.
What is marketing mix??
300
in the portfolio matrix, a business unit that usually generates more cash than it needs to maintain its market share.
What is cash cow??
400
the idea that the social and economic justification foe an organizations existence is the satisfaction of the customer wants and needs while meeting organizational objectives.
What is marketing concept??
400
a strategy that focuses on keeping and improving relationships with current customers.
What is relationship marketing??
400
the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.
What is marketing strategy??
400
in the portfolio matrix, a business unit that shows rapid growth but poor profit margins
What is problem child?? (Question mark)
400
a statement of a firm’s business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions.
What is mission statement??
500
the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives, but also to preserve or enhance individuals and society's long-term best interests.
What is societal marketing orientation?
500
a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
What is production orientation??
500
the advantage achieved when a firm seeks to target and effectively serve a small segment of the market.
What is niche competitive advantage??
500
a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate.
What is portfolio matrix??
500
a marketing strategy that tries to increase market share among existing customers.