Writing something for someone else that will be represented as that person's own point of view
Ghostwriting
100
The name of the document the Public Relations Society of America offers to guide all PR practitioners in ethical work.
What is Member Code of Ethics
100
When blogging, this is who a public relations professional represents.
What is the client or organization who has hired their services.
100
The constitutional amendment with relevance and rights transfers to public relations
What is the First Amendment
200
A language fallacy that uses emotionally charged words to shift response from the argument itself to images invoked by these words.
Emotive Language
200
A possible code violation in which a practitioner for a corporation knowingly fails to release financial information.
What is Lying by Ommission
200
The online version of ghostwriting
What is ghost-blogging
200
The U.S. Supreme Court defines this as allowing a corporation to state publicly its position on controversial positions, and allows for political activity though lobbying and PACs
What is Non Commericial Speech
300
A tactic that appeals to our need to "deal" with people who are like us. The techique proposes that the speaker is just like the listener and so, "won't lie to you."
Plain Folks
300
A key value in the code of ethics, this is a call to adhere to the highest standards of accuracy and truth in advancing the interests of those we represent.
What is Honesty
300
What WOMMA stands for
The Word of Mouth Marketing Association
300
Any communication that holds a person up to contemp, hatred, ridicule or scorn
What is defamation.
400
A logic fallacy often used to say that one thing follows another, the second caused by the first.
Cause and Effect
400
This obligation of PR practitioners related to keeping promises made and explicit or implicit keeping of contracts.
What is fidelity
400
A term developed by WOMMA that includes clear disclosure of identity, monitoring of identity disclosure and FTC regulation compliance.
What is Honesty of Identity
400
When a public person wants to prove defamation, this must be present
malice
500
A theory that some people hold that says if you provide enough unbiased information for people they will be able to make up their own minds about any issue.
Marketplace of Ideas
500
These should never be ignored when making an ethical decision, especially if they conflict with professional principles.
What are Personal Principles
500
The area of PRSA's code of ethics that addresses digital communications.
What is Professional Standards Advisory, Deceptive Online Practices and Misrepresentation.
500
The commercial use of a person's name or picture without permission.