Honesty in Marketing
What is the term for falsely advertising a product to make it seem better than it is?
False advertisement
A coworker shares a confidential company report with a friend. What ethical principle is being violated?
Confidentiality
What is plagiarism?
Using someone else's work without credit
What does “confidentiality” mean in business communication?
Keeping sensitive information private
Why should businesses be cautious about their social media posts?
They represent the company’s values and reputation
A company claims its product is "100% organic" but only some ingredients are organic. What ethical principle is violated?
Transparency and honesty
You witness your boss taking credit for your idea in a meeting. What’s an ethical way to handle this?
Address it professionally and clarify your contribution in a respectful manner.
How can businesses avoid plagiarism in reports?
Cite sources, use original content, and check for plagiarism
True or False: It’s ethical for a company to delete all negative customer reviews from its page.
False, as it’s misleading and dishonest.
A new employee spreads false rumors about a colleague. What ethical principle is violated?
Respect and professionalism
What does the 'Golden Rule' in ethical communication advocate?
Treating others as you would like to be treated
An employee is fired for sharing trade secrets. What ethical principle was broken?
Confidentiality and professional responsibility
True or False: It is ethical to exaggerate your qualifications on a resume.
False
What role does accountability play in ethical communication?
It ensures individuals take responsibility for their messages (words and actions)
How can employees maintain professional ethics on social media?
Avoid sharing confidential info, be respectful, and follow company policies
Give an example of ethical advertising that prioritizes truth and consumer well-being.
H&M's sustainability campaign
Your company wants to implement fair hiring practices. What steps should they take?
Avoid bias, use standardized evaluation criteria, and promote diversity and inclusion.
A student buys a research paper online and submits it as their own. What ethical principle is violated?
Academic integrity and honesty
A company launches a social media campaign but fails to credit the creator of an image they used. What should they do?
Acknowledge the mistake, credit the creator, and compensate if needed.