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The holiday's are approaching, that means the trifecta of engagement of donors. With Thanksgiving and Christmas only a month apart, the best strategy to take is really saturation.
Your communication's strategy for the last calendar year quarter:
Daily email blasts to every person in your database
Semi-daily blasts on LinkedIn, Facebook, Pinterest, Twitter, Instagram, etc.
Daily blog posts on your annual campaign
If they see nothing BUT solicitation, they'll have to give in eventually, right?
a) Ethical
b) Maybe
c) Kinda Shady
c) Kinda Shady
Frequent bombardment of content is a HUGE turn off. (Just ask an MNA student that is still getting emails to, "complete your application.")
Moreover, it's not donor-centric, and illustrates where your organization's focus is - getting 'warm bodies,' not building relationships.
Varying posts, aligning communication strategy with donor preferences, and working with community partners to offer incentives are all great alternatives.
Source: AFP Code of Ethical Standards