Ethical Dilemma
A set of written standards issued by an organization to assist its employees in conducting their actions in conformity with the organization’s ethical values?
What is a code of ethics?
Action guided by a set of principles of morality
What is ethical behavior?
Broad, long-term expectations for future achievements.
What is goals?
Where products and services are made available to customers.
What is place?
Getting products and services to the best place for customers to locate, obtain and use them, as well as determining where products will be stored before purchase.
What is distribution?
A company finds a small defect in a product but debates if they should disclose this to the public.
What is an ethical dilemma?
Conduct in accordance with what a person determines is right versus wrong.
What is moral behavior?
Marketing aimed at the masses without consideration of differences among them.
What is mass marketing?
The P that would explain why you went looking for a new water bottle and settle on an off brand because it's cheaper.
What is price?
Obtaining the funds needed to operate the business.
What is Financing?
A complex situation in which people have difficulty choosing between a moral or an immoral act.
What is an ethical Dilemma?
Avoiding deceptive claims, clearly disclosing terms, and being honest about product capabilities.
What is ethical behavior?
Structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes questionnaires, surveys and experiments.
What is quantitative research?
Which P concerns the item you are looking for from your favorite brand but they don't have it in stock.
What is product?
The process of setting a price by taking into account how much money needs to be made to finance the business as well as factors related to customer needs and expectations.
What is pricing?
A trusted person converts other’s assets or properties for his or her own use.
What is embezzlement?
An individual’s beliefs about what is right and wrong and impact moral decisions regarding everyday encounters
What is personal ethics?
Division of the mass market based on shared characteristics.
What is market segmentation?
I see a Superbowl advertisement for Doritos and decide I should go get a bag for the big game.
What is promotion?
Directly communicating with customers to determine and satisfy their wants and needs.
What is selling?
The number one cause of unethical business behavior.
What is the pressure of meeting a deadline?
Duties and obligations of businesses which contribute to the well-being of society.
What is business social responsibility?
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.
What is a marketing plan?
The variables (4P's) marketers control to influence a business’ success.
The design, development and maintenance of the products and services which meet the wants and needs of customers.
What is Product & Service Management?