Ethics in Advertising
Social level of Advertising Ethics
What is Macro
A PR professional is asked to represent two clients who are competitors
What is a conflict of interest
Any intentionally deceptive message which is stated
Who is Bok
This tech giant was ordered to pay $425.7 million after a jury found it secretly tracked users who had turned off data collection
What is Google
This challenge arises when your boss or superior pressures you to do something you believe is unethical
What is Standing Up to Power
Organizational level of Advertising Ethics
What is Meso
This core PR principle requires professionals to communicate honestly and avoid misleading the public
What is Transparency
Stop using the term “fake news”, instead use false news to more accurately reflect new that is not true
Who is McCorkindale
Close watch kept over someone or something
What is Surveillance
When loyalty to one person or group conflicts with loyalty to another, you face this ethical challenge
What is Competing loyalties
Individual level of Advertising Ethics
What is Micro
Paying influencers or journalists to promote a product without disclosure violates this key ethical standard
What is Disclosure
categorical imperative “act only that maxim whereby you can at the same time will that is should become a universal law”
Who is Kant
This ethical principle requires organizations to be transparent about how they collect, use, and protect individuals’ personal information
What is Data Privacy
When personal interests could influence your professional decisions, this situation occurs
What is conflict of interest
Act of concealing the truth or a false appearance to disguise one's true intentions or feelings
What is Dissemblance
PR professionals have an obligation not only to clients, but also to the greater good of society—this concept captures that duty
What is Social Responsibility
Principle of Utility
Who is Mill
The ethical principle violated in this case centers on users not being properly informed about how their personal data was collected
What is informed consent
When you’re tempted to cut corners or bend the rules “just this once,” this challenge is at play
What is Skirting the rules
Paid advertising that takes the specific form and appearance of editorial content from the publisher itself
What is Native Advertising
This ethical code, created by the Public Relations Society of America, guides practitioners with values like advocacy, honesty, and fairness
What is the PRSA Code of Ethics
The differentia of moral virtue: it is a disposition to choose the intermediate
Who is Aristotle
Google's search engine was named this
What is an Illegal Monopoly
This challenge arises when short-term pressures—like quarterly results—conflict with long-term ethical goals
What is Short-Term vs Long-Term