We must always tell the ____ and never lie when advancing the interests of those we represent.
What is truth?
100
The official, required code of conduct for bloggers.
What is none?
100
A client wants to comment on a negative story written by a blogger that contains inaccurate information. Should the PR firm:
A. Write an anonymous comment providing the correct facts?
B. Advise the client the content they should post under their own name to provide a correction or additional insight?
C. Insult the blogger's writing, intelligence and heritage?
What is B
200
Journalists should refuse ______ if they compromise journalistic integrity.
What are gifts (or favors or special treatment)?
200
PR professionals deal _____ with clients, employers, competitors, peers, vendors, the media and general public. We respect all opinions and support the right of free expression.
What is fairly?
200
In the proposed code of conduct, bloggers not only are responsible for their writing, but these as well.
What are comments?
200
The Chattahoochee River is flooding. A woman and baby are trapped inside a car. A news photographer is at the scene, along with a photographer from a rival paper. The choice is whether to stay out of the story and take pictures or forget the assignment and try to help save the woman and baby.
A. Try to save them and let the competing paper have the picture.
B. Just take pictures. Newspapers have to maintain their neutrality at all costs.
What is A.
300
Journalists must ____ ____ by treating sources, subjects and colleagues as human beings deserving respect.
What is Minimize Harm?
300
Build trust means PR professionals should always reveal conflicts ___ ______.
What are conflicts of interest?
300
True or false, bloggers are required to write and cite sources just as journalists do.
What is False. (though many do voluntarily)
300
Your client loved a presentation they attended during a conference and wants to write a white paper on the topic. They write up the paper, based solely on their notes from the event, and post it to their website without citing the original presenter. Is this plagarism?
What is yes.
400
Journalists are _____ to their readers, listeners, viewers and each other.
What are accountable?
400
PR professionals commit to providing free and healthy ______ with other companies or practitioners.
What is competition?
400
Each blogger comes up with his or her own ____ __ ____.
What is code of conduct?
400
Your agency takes on a new client, and in the introductions, you realize this client might compete with one of your existing clients. You should:
A. Say nothing and make sure you do not use inside info inappropriately.
B. Tell your supervisor and let it be their problem.
C. Let all parties know of the potential conflict and act on any concerns from either company.
What is C?
500
Distinguish news from paid ______ and do not blur the lines between them.
What is advertising?
500
It is our responsibility to ____ __ ____ by working to educate ourselves and strengthen the public's trust in PR.
What is enhance the profession.
500
These are commenters who hijack the online discussion with inflammatory comments or off-topic posts intended to "stir the pot"
What is a troll?
500
Your client wants to be in a specific publication and offers to send an expensive Christmas gift to the reporter, who they have only spoken to in passing. You should:
A. Advise that a card or phone call would be more appropriate.
B. Offer to pay for the gift.
C. Do nothing.