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What rhetorical appeal is used when a celebrity endorses a product because of their reputation?
Ethos
Which rhetorical appeal involves using statistics or logical reasoning to make an argument
Logos
A researcher references their PhD in biology before explaining climate change. Why is this ethos?
It establishes their credibility and authority in the subject.
Logos.
Why might citing historical events in an argument strengthen logos?
It provides real-world evidence to support the point.
True or False
A doctor giving medical advice uses ethos as their primary appeal.
True
True or false. Ethos can be harmed if the speaker contradicts themselves.
True.
Give an example of a rhetorical device that enhances emotional appeal.
Personal anecdote or vivid imagery.
True or false:
Kairos is only effective when it appeals to emotions.
False
Identify the appeal: A climate change activist uses shocking visuals of melting glaciers and urgent language about immediate action.
Pathos and Kairos
Logos relies on _____________, ____________, and __________ to persuade an audience.
Facts, logic, and evidence.
A debate team member uses a graph to demonstrate the rise in renewable energy use over the last decade. What appeal is this?
Logos.
True or False:
Pathos can only be used for sad or serious arguments.
False.
A speech urging people to vote emphasizes, "This is our last chance to make a difference!" What is the appeal?
Kairos
True or False:
Kairos is always dependent on the audience's immediate context.
True.
When a commercial shows a sad puppy to encourage donations, what type of appeal is being used?
Pathos
Identify the appeal: Imagine waking up to a world with no clean water for your children to drink.
Pathos.
What type of rhetorical appeal is being used when a speaker highlights their years of experience and qualifications to persuade an audience?
Ethos
Why is kairos significant in a political campaign speech made during a crisis?
The timeliness makes the argument more compelling.
Why is it important to use multiple rhetorical appeals in one argument?
It makes the argument more well-rounded, appealing to logic, emotion, and trust.
Why would a speaker include a personal story of overcoming hardship in their argument?
It appeals to the audience's emotions, creating a connection.
Which two appeals are combined when a speaker uses logical data and their professional expertise?
Logos and Ethos
Why is an ad for winter coats more effective in November than in July?
It takes advantage of kairos by using the right timing for the audience.
Identify all the appeals:
A nonprofit uses statistics about hunger, emotional images of children, and the CEO's personal story to encourage donations.
Logos, Pathos, and Ethos.
Why might using a clear sequence of facts strengthen an argument?
Appeals to the audience's logical reasoning.