Ethos
True or False: Ethos uses statistics and data.
False
What does pathos appeal to?
Emotions
True or False: Logos are used to persuade the audience by using emotions
False
"Germ-x kills 99% of germs"
Logos
Mum and Dad, if I don't get a new phone soon, I will be the laughing stock of the school! Even primary school students have better phones than me! I'm so embarrassed of my Iphone 4. Please?
What is a Pathos ?
Which technique can be used for ethos?
A) a picture of a starving dog
B) using a doctor as a reference for an ad
C) using percentages to persuade the audience to buy or do something
B
True or False: Pathos uses emotional words to make the audience empathetic and persuade them
True
Which technique can be used for logos?
A) using a starving and wounded dog in an ad
B) using percentages to show the amount of people who die from texting and driving
C) using a doctor for a reference for a product
B
"Listerine is recommended most by dental professionals"
Ethos
Miss Camila, who has been teaching Literacy and English for over 20 years says that functional literacy is the most important skill we can learn at school.
What is ethos?
What does ethos appeal to?
Ethics or credibility
Which technique can be used for pathos?
A) using a celebrity for a reference for a product
B) using logical facts to persuade
C) using a starving child to persuade the audience to take action against starvation
C
What does logos appeal to?
Logic
"Nearly 25% of all car accidents are caused by drivers using cell phones while driving"
Logos
The study found traces of nearly 2,000 unknown chemicals in electronic cigarette vaping liquid and aerosols.
What is Logos?
What techniques can be used for ethos?
A credible and reliable source, an endorsement, or experience
What techniques can be used for pathos?
Emotional words to appeal to the reader
What techniques can be used for logos?
Statistics and facts
"The Centers for Disease Control recommends getting a flu vaccine each fall"
Ethos
The Center for Disease Control is urging people to get vaccinated for measles because a student at Albany High School has just tested positive for measles last week.
What is a Ethos?
What is ethos?
Using credibility to persuade an audience
What is pathos?
Using emotions to persuade an audience
What is logos?
Using logical facts and statistics to persuade an audience
"By donating only fifty cents a day, you can help give a child clean drinking water"
Pathos
K2021 NZ Asthma and Respitory Survey found:
26% of students reported vaping and 15% reported smoking cigarettes in the past week
Nearly 20% of students are vaping daily or several times a day
Over half of those vaping were vaping more frequently and at higher nicotine doses than last year.
What is Logos