Ads A
Ads B
In Writing
Ads C
Miscellaneous
100


Logos


100

Which appeal is used in this ad?


Ethos

100

"As a dentist with 25 years of experience, I can say that this toothpaste is the best."

Ethos

100

Which appeal is being used here?


pathos

100

The advertising device that works off of emotions. It can range from humor to horror. 

Pathos

200

Is this video advertisement using ethos, pathos or logos?

Pathos - EMOTION...POOR PUPPIES :(

200

Does this ad use Ethos, Pathos or Logos?

Logos

200

"The veterinarian has recommended that we get a German Shepherd because that breed will be the perfect match for our active lifestyle." 


Ethos - the vet is a trustworth and creditable source for this information.

200

Which appeal is used here?


Pathos OR Ethos

200

The advertising device that uses statistics, facts, evidence, and universal truths. 

Logos

300

Is this video advertisement using ethos, pathos or logos?

ETHOS - if Drake drinks it then I should too!  

300

Does this ad use Ethos, Pathos or Logos?


Ethos - Using an David Beckham, an athlete

300

"Buy your ticket for the dance by Tuesday! You don't want to be the only person who misses out!" 


PATHOS - You don't want to be left out.  They are feeding on your EMOTIONS.

300

Which appeal is being used?

 

logos

300

The advertising device that builds credibility, trustability, and character. 

Ethos

400



Ethos

400

Does this ad use Ethos, Pathos or Logos?

Pathos - using the viewers emotion to show that words hurt.

400

"In my 30 years as a firefighter, I have never seen a forest fire as big as this one" 


Ethos - credibility

Logos - 30

400

Which appeal is being used in this ad?


Ethos (that's Selena Gomez)

400

Celebrities should follow the example of actress and filmmaker Angelina Jolie, who served as a U.N. Goodwill ambassador, among other things. 

This would be an example of which type of advertising?

Ethos

500



Logos

500

Does this ad use ethos, pathos or logos?


Pathos OR Ethos
500

"If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

pathos - emotions of fear

500

Which 2 appeals are being used?


Logos OR Pathos

500

This type of advertising might say, "I tried it!"

Ethos

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