Ads A
Ads B
In Writing
Ads C
Miscellaneous
100
Logos
100
Which appeal is used in this ad?
Ethos
100
"As a dentist with 25 years of experience, I can say that this toothpaste is the best."
Ethos
100
Which appeal is being used here?
pathos
100
The advertising device that works off of emotions. It can range from humor to horror.
Pathos
200
Is this video advertisement using ethos, pathos or logos?
Pathos - EMOTION...POOR PUPPIES :(
200
Does this ad use Ethos, Pathos or Logos?
Logos
200
"The veterinarian has recommended that we get a German Shepherd because that breed will be the perfect match for our active lifestyle."
Ethos - the vet is a trustworth and creditable source for this information.
200
Which appeal is used here?
Pathos OR Ethos
200
The advertising device that uses statistics, facts, evidence, and universal truths.
Logos
300
Is this video advertisement using ethos, pathos or logos?
ETHOS - if Drake drinks it then I should too!
300
Does this ad use Ethos, Pathos or Logos?
Ethos - Using an David Beckham, an athlete
300
"Buy your ticket for the dance by Tuesday! You don't want to be the only person who misses out!"
PATHOS - You don't want to be left out. They are feeding on your EMOTIONS.
300
Which appeal is being used?
logos
300
The advertising device that builds credibility, trustability, and character.
Ethos
400
Ethos
400
Does this ad use Ethos, Pathos or Logos?
Pathos - using the viewers emotion to show that words hurt.
400
"In my 30 years as a firefighter, I have never seen a forest fire as big as this one"
Ethos - credibility
Logos - 30
400
Which appeal is being used in this ad?
Ethos (that's Selena Gomez)
400
Celebrities should follow the example of actress and filmmaker Angelina Jolie, who served as a U.N. Goodwill ambassador, among other things.
This would be an example of which type of advertising?
Ethos
500
Logos
500
Does this ad use ethos, pathos or logos?
Pathos OR Ethos
500
"If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"
pathos - emotions of fear
500
Which 2 appeals are being used?
Logos OR Pathos
500
This type of advertising might say, "I tried it!"
Ethos