Definitions
Persuasive Techniques
What type of appeal is this?
What type of appeal is this?
WILD CARD
100
To affect the character, development, or behavior of someone or something.
What is influence?
100
Persuaders make it seem like everyone is doing this activity or buying this product, so you feel like you should too.
What is bandwagon?
100
60% of the time, it works every time.
What is logos?
100
Since my little brother has to be at school before me, I should let him shower first.
What is logos?
100
Persuaders use statistics, percentages, and numbers to convince you that something is better or more effective than something else.
HINT: What technique is being described above?
What is facts and figures?
200
The intended audience of an advertisement or persuasion.
What is target audience?
200
Persuaders often ask questions that don't need answers or make statements so that others associate certain ideas and emotions with their idea.
What are rhetorical claims?
200
Choosy moms choose JIF.
What is ethos?
200
According to most doctors, eating an apple a day will keep the doctor away.
What is ethos?
200
What type of appeal is used in this ad?
What is logos?
300
Appealing to an audience based on logic, reason, or rational ideas based on facts, statistics or observations that can be proved or disproved.
What is logos?
300
Persuaders try to make their idea stand out by focusing on an element that is ONLY found in their product.
What are unique claims?
300
By donating 50 cents a day, you can help a starving child get clean drinking water.
What is pathos?
300
Michael Jordan is better than Lebron James because Jordan has won six championships and James has only won two.
What is logos?
300
Persuaders want you to associate the good feelings created by the idea of the persuasive product, image, or text with their product.
HINT: What technique is being described above?
What is transfer?
400
Speaker tries to manipulate your emotions or make you feel a certain way.
What is pathos?
400
Persuaders often use celebrities and regular people to endorse their ideas.
What is a testimonial?
400
My coach suggested I cross-train on Sundays to work different muscle groups.
What is ethos?
400
Don't be the last person on your block to get your lawn treated for winter - you don't want to be the laughing stock of the neighborhood!
What is pathos?
400
What type of appeal is used in this ad?
What is ethos?
500
Used to establish the speaker as an authority on the subject matter. Appeals to the conscience, ethis, morals, standards, values, and principles.
What is ethos?
500
Persuaders try to make it seem like their product is SO NEW that you will be the FIRST one to have it.
What is avant garde?
500
You should consider another route if you leave later. I've heard the street is far more dangerous and ominous at night than during the daytime.
What is pathos?
500
"They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed."
What is pathos?
500
What appeal is used in this ad?
What is pathos?