What is the Appeal?
More Ethos, Pathos, Logos
Definitions
Which is Which?
Luck of the Draw
100
what appeal is this ad an example of?
Ethical (Ethos)
100
Why do we use Rhetorical Appeals?
A. To Deceive the Audience
B. To Argue with the Audience
C. To Persuade the Audience
C.
100
Which appeal commonly tries to tug at the audience's heartstrings to persuade them?
Pathos
100
Is this ethos, pathos, or logos?
"The data is perfectly clear: this investment has consistently turned a profit year-after-year, even in spite of market declines in other areas."
Logical (Logos)
100
If a shirt originally cost $25 and is now 20% off, what is the sale price?
$20
200
True or False: This is an example of Logos.
True!!!
200
Which type of rhetoric or appeal is used in the George Foreman Grill ad?
-> https://youtu.be/qu9pug9YZioa
A. Ethos and Logos
B. Pathos and Ethos
C. Ethos, Pathos, and Logos
C. Ethos, Pathos, and Logos
200
Which appeal is this?
An advertisement that uses this will try to get you to see the company as reliable, honest and credible.
Ethos 
200
**HIT OR MISS**
**HIT**
200
What does it mean to win "hands down?"
Win without really trying.
300
**DOUBLE JEOPARDY**
True or false: this is an example of Pathos.
False!!! This is Ethos.
300
A news report uses statistics about the decline in wildlife populations to argue for more conservation efforts. What rhetorical appeal is being used?
What is logos?
300
Which appeal commonly uses celebrities to persuade it's audience?
Ethos
300
Ethos, Pathos, or Logos?
"A speaker claims that "teen pregnancy has decreased in the last five years" by citing studies that show a significant decrease in teenage pregnancy."
Logos
300
**DOUBLE JEOPARDY**
How many quarters are there in $3.50?
14
400
which appeal is this an example of?:
Logical (Logos)
400
A speaker shares an inspiring personal story of overcoming illness to encourage others to be resilient. What rhetorical appeal is being used?
What is Pathos?
400
Which is the definition of Logos?
A. by appealing to the audiences emotions, the speaker or writer can make the audience feel sorrow, shame, sympathy, embarrassment, anger, excitement, and/or fear
B. by appealing to an audience’s sense of reason and logic, the speaker or writer intends to make the audience think clearly about the sensible and/or obvious answer to a problem
B
400
Ethos, Pathos, or Logos?
"Mr. Smith is clearly the most qualified candidate for the open teaching position. He has a doctorate in elementary education, 25 years of teaching experience in public schools, and has been twice awarded for his innovative style and classroom management skills."
Ethos!!!
400
If you have a "run of the mill" shirt, what stands out about it?
Nothing.
500
Which appeal is this an example of?:
Emotional (Pathos)
500
**TAG**
What type of appeal is in
A Mission of Our Oceans (Adidas x Parley)
Ethos
500
**TAG**
Which term matches this definition?
"by appealing to the audience's emotions, the speaker or writer can make the audience feel sorrow, shame, sympathy, embarrassment, anger, excitement, and/or fear."
Emotional (Pathos)
500
Ethos, Pathos, or Logos?
"Better men than us have fought and died to preserve this great nation. Now it is our turn to return the favor. For God and country, gentlemen!"
Emotional (Pathos)
500
What is 25% of 32?
24