EPL
What are the steps for rhetorical analysis?
2. Analyze
3. Impact
Is it ethos, pathos, or logos?
Some young children in our community do not have access to books in their homes. We can build future readers!
Pathos
Which technique can be used for logos?
A) using a starving and wounded dog in an advertisement.
B) using percentages to show the number of people who die from texting and driving.
C) using a doctor as a reference for a product.
C
Which technique can be used for logos?
A) using a starving and wounded dog in an advertisement.
B) using percentages to show the amount of people who die from texting and driving.
C) using a doctor as a reference for a product.
B
Which technique can be used for pathos?
A) using a celebrity for a reference for a product
B) using logical facts to persuade
C) using a starving child to persuade the audience to take action against starvation.
C
Complete the following:
Pathos is an appeal to _______________.
emotion
Is it ethos, pathos, or logos?
I began a small business when I was twelve: mowing and caring for lawns. I’m happy to speak at the small business association today.
ethos
True or False: Ethos can sometimes use statistics if paired with someone or something credible (trustworthy).
True
True or False: Logos are used to persuade the audience by using emotions
False
True or False: Pathos uses emotional words to make the audience feel a certain way to persuade them.
True
When an author uses their experience, authority, or credibility to persuade an audience, they use ethos, pathos, or logos?
ethos.
Is it ethos, pathos, or logos?
To understand why water is important, let’s look at how the kidneys function.
logos
What does ethos appeal to?
Credibility, authority, experience, and trust.
What does logos appeal to?
logic
What does pathos appeal to?
Emotion
When an author uses common sense and facts from credible sources to support their opinion, which TWO appeals are being used?
logos & ethos
Is it ethos, pathos, or logos?
“As a doctor with 20 years of experience, I’ve seen countless families torn apart by preventable disease, which is why I urge everyone to get vaccinated — it reduces your risk of infection by over 90%.”
ethos, pathos, logos
Who or what can you see or hear in an advertisement or a quote when ethos is being used to persuade? Name examples of what you would see.
Experience, expertise, credible people or sources, celebrities, doctors, and athletes, etc. (any of these answers or similar will work)
What can you see or hear when a speaker or writer uses logos?
Statistics, facts, evidence, polls, and quotes.
What might you see or hear when an advertisement, speaker, or writer uses pathos? Give some examples.
Trying to change the way the audience feels by using emotional words to appeal to the reader.
Vivid imagery or powerful word choice (e.g., “innocent lives lost,” “a heart-wrenching choice”)
Personal stories or examples that make the issue relatable
Pictures or descriptions that stir emotions (like children, animals, or victims)
What you might hear:
Tone of voice filled with emotion — sadness, anger, hope, or urgency
Repetition of emotional ideas or phrases
Loaded language that carries emotional weight (e.g., “cruel,” “heroic,” “hopeless”)
Appeals to values like justice, family, or safety
For ethos to be effective, the author or speaker must use their experience or credibility to build ________________.
trust
Which appeals are being used in the following quote:
"If we stay silent while one innocent person suffers, we teach the next generation that facts don’t matter, that data is just decoration, and that empathy ends where convenience begins."
pathos and logos
This is a 3 part question. In the following quote, name who is speaking, why we trust them, and what the impact is on the reader.
"As a firefighter who has spent 15 years running into burning buildings, I can tell you that having a working smoke detector isn’t optional — it’s the difference between life and death."
Why this works:
Who is speaking: A firefighter — someone with direct experience and authority on safety and emergencies.
Why the audience should trust them: Their credibility comes from experience and expertise in real-life fire situations.
Impact on the audience: The audience feels compelled to take action (check their smoke detectors) because a trusted, experienced professional is warning them about the real-life consequences.
What is the impact on the audience?
“Studies show that recycling just one ton of paper saves 17 mature trees, 7,000 gallons of water, and enough energy to power an average home for six months.”
Logical appeal: Uses statistics and facts to make a rational argument.
Impact on audience: Encourages the audience to recycle by giving concrete evidence of its benefits; appeals to reason.
What is the impact on the audience?
“Every night, thousands of children go to bed hungry, wondering if they will have a meal tomorrow. We cannot let innocence suffer while we have the power to help.”
Emotional appeal: Hunger, innocence, uncertainty.
Impact on audience: Makes the audience feel guilt, compassion, or urgency to act.