Vocabulary
What's the English for "un bénéfice"?
A profit.
Explain in English what a slogan is.
A slogan is a catchphrase for a company to attract more customers.
CBFR
Civil Society Organization.
Qu'est-ce que les hard skills ?
Le savoir-faire.
What is the name of the character on the "I want you" poster?
This character is Uncle Sam.
What's the English for "client"?
Customer.
Explain in English what a target audience is.
They are potential customers that companies want to sell their product or service to.
BBC
Public organization.
Qu'est-ce que les soft skills ?
Le savoir-être.
What is the name of the lady on the "We can do it" poster?
It is Rosie the Riveter.
What's the English for "fournir" (un service)?
Provide.
Explain in English the difference between a company and an organization.
A company wants to create a business and make profit, whereas an organization is a non-profit association for common interest.
Patagonia
Private company.
Why does a company recruit employees?
To answer needs (des besoins).
What is the goal of the "I want you" poster?
Encourage U.S. citizens to enlist for the war.
What's the English for "PDG"? What does it mean?
CEO (Chief Executive Officer".
Give an example of a brand.
Nike, Levis, Apple...
National Health Service
Public organization.
Expliquez l'impact que peut avoir un Bad Buzz sur une entreprise.
Détoriation de l'image de marque (employeurs).
Who created the "Hope" poster?
Shepard Fairey created this poster.
What's the English for "un employé"?
An employee.
Quelles sont les 3 composantes du marché ?
Offre, demande et environnement.
Consumer goods multinational
Private company.
Quel type d'argument s'appuie sur l'expertise supposée d'un individu ?
Les arguments d'autorité.
What is the goal of the "We can do it" poster?
The goal is to encourage women to make weapons during WW2.