The ROLE is responsible for assigning projects each month and managing the saturation of the department.
What is Online Marketing Supervisor
100
This is the number of different roles that exist within the Online Marketing Department.
What is 7: OM Manager, OM Supervisor, OM Plan & Tactics Coordinator (PM), Strategist, OM Specialists, Paid Media Strategist, Paid Media Specialist
100
This is the first person you talk to if there is no specific instruction within a project or the instruction isn't clear and you don’t know what to do.
Who is Whitney
100
This is the estimated number of hours of work the online marketing department aims to bill each month.
What is 900
100
This is the server response code that indicates a file no longer exists, or cannot be found.
What is 404
200
This ROLE is responsible for setting projects up in WMJ once approved by the client or requested by the AE.
What is Online Marketing Plan & Tactics Coordinator
200
This is the chain of command of the 3 roles that work together to create strategic objectives for the department, some of which are responsible for ensuring the objectives are carried out.
What is CEO, Director, Manager
200
This is the person who is primarily responsible for the quality and accuracy of the projects performed in the online marketing department.
Who is Rachel
200
Managing this matters because a business needs to be aware of its revenue compared to costs of goods sold.
What is gross margin
200
This is the Google algorithm update aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing the ranking of a webpage by manipulating the number of links pointing to the page.
What is Penguin
300
This position is responsible for researching every aspect of a client’s performance, understanding the client's business goals, and determining which tactics need to be performed in order to achieve marketing goals that will impact their business goals.
What is Online Marketing Strategist
300
The success of this individual's work relies heavily on clear direction from the AE, a well designed and built website with strong calls to action, solid engineering and accurate lead tracking through CORE, and Google AdWords.
Who is Kyle Millerick
300
This is the person most familiar with the scope of the marketing plans and can give you more information about the purpose of the tactics if you need it.
Who is Lindsay
300
This is the approximate portion of the total company revenue attributed to online marketing work.
What is 1/3
300
This is a list of pages of a web site accessible to crawlers or users.
What is a sitemap
400
This role is responsible for the organization and coordination of the activities of the department to achieve defined goals including margin, revenue, and profitability targets.
What is Online Marketing Manager
400
These are the 9 departments that perform what's technically classified as "marketing" work each month.
What are Online Marketing, Consulting, Copy, Design, Dev, Engineering, Project Ops, Quality Assurance, Social Media
400
I am the person who examines multiple departments and how they interact, and works with managers to streamline processes, systems, and workflows that impact the bottom line.
Who is JP
400
This component of online marketing within our company yields an average ROI of 13:1.
What is PPC
400
This is the one constant in SEO.
What is change.
500
This role is the driving force of the Online Marketing Department, responsible for executing the majority of projects within each month.
What is Online Marketing Specialist
500
Coordination between these 5 roles must be in sync in order to ensure the planned tactics meet the needs of the clients, and the people performing the tasks know exactly what to do and have the time to do it.
What is Strategist, AE, OM Plan & Tactics Coordinator (Whitney), Onlie Marketing Supervisor (Rachel), Online Marketing Specialist
500
I am the person you should ask if you want to know what it's like to eat brunch at the Playboy mansion.
Who is Zach
500
This is the estimated percentage of shoppers who conduct online research before making a buying decision.
What is more than 80%
500
This is the current estimated percentage of all time spent online on mobile devices only.