Disney in the US
What year did the first Disney open, and where was it?
1955, right outside of Los Angeles
Name 2 main reasons Disney chose France to start a new park
Who does Disney partner with in Tokyo?
Oriental Land Company
What year did they open EuroDisney?
1992
What percent of visitors were repeated visitors?
90%
Why was Spain a good option for a new park?
When did Disney open in Tokyo and when did they hit 25 million guests?
Opened in 1983, and hit 25 million visitors in 1985
What percentage of employees were French?
70%
Name two things that DisneyWorld had that Disneyland did not have
What gave Disney confidence that they could open in Europe
The success of Tokyo Disney
Why was the US model of Disney successful in Tokyo?
There was a "strong Japanese appetite" for the American style
What city is EuroDisney located in?
Marme-la-Vallee, outside of Paris
Between the two parks, how many square feet of land did Disney own in the United States?
580,000 square feet of land
Where were norms in the Japanese culture that made employment for Disney easy?
Japanese were comfortable in uniforms, listening to their bosses, and working in teams
Name two ways that EuroDisney tried to accommodate the European culture.
set the characters from french towns, European mythology, European style architecture
What were the three big companies that Disney surpassed in the national service survey?
Mercedes-Benz, Rolex, Hallmark
What did the French government do to persuade Disney to open in France and why was this beneficial for Disney?
The government promised to extend highways and metro rails to the site, this would lower the taxes Disney would have to pay on the land and guaranteed the valuation for tax purposes for 20 years.
What holiday did Disney Tokyo celebrate that surprisingly brought in a lot of visitors
New Year's Eve/Day
List 4 major cultural issues that occurred at EuroDisney
no wine, longer wait times, different eating patterns, longer workdays