Fun Facts about EWC
European Wax Center has been in business since 2004
True or False? All wax passes never expire.
False, the prepaid wax passes never expire but the unlimited passes expire after one year.
What is one ingredient that the wipes have that the serum doesn't?
Witch hazel, salicylic acid, cosmetic alcohol
What is the centers goal for rebooking?
The centers goal for rebooking is 60%.
What form of payment can guest use to tip?
Guest can only use cash or their cards to tip their wax specialist. Our corporate policy states that using shared information such as venmo, cashapp, zelle, etc is not allowed.
What is the most popular service?
Eyebrows are the most popular service
Where can the guests use their wax passes?
Our guests can use their wax passes at any European Wax Center location.
Which product line came out the latest?
The get smooth line came out the latest
The centers conversion goal for retail and wax passes
The conversion goal for retail is 13% & wax passes 15%
Late Policy
We have a 9 minute late policy. If a guest is more than nine minutes late for their reservation, they will be marked as a no-show.
There are more than _________ locations nationwide.
There are more than 1,000 locations nationwide.
How many unlimited wax passes are there?
There are 6 unlimited wax passes: Eyebrow, underarm, full face, brazilian, bikini full, bikini line
How do you use the Exfoliating Gel?
Name all of our centers KPI's (4 for points)
- Retail conversion %
- Wax Pass conversion %
- Rebook %
- SPT
- Wax pass $ amount
Touch-up Policy
Guests can receive a touch-up on any area serviced within 5 calendar days from initial service date. The 5 days begin the day after the service was completed and ends on the 5th calendar day.
Why the name European Wax Center?
The name European Wax Center was chosen because we get our comfort wax from Europe.
What is the most expensive wax pass?
The full leg buy 9 wax pass is the most expensive pass with a price of $801.
What does the acronym RAVEM stand for?
The comfort blend: Roman chamomile, Aloe, Vitamin E, English Cucumber & Mediterranean Sea Kelp
How do you calculate wax pass conversion?
# of wax passes sold divided by the number of service opportunities (services without wax passes checked out)
Young Guest Bikini Policy
EWC's corporate locations have implemented a policy that requires guests to be at least 16 years of age or older in order to receive bikini services. These locations require state ID verifying their age, without ID a parent/guardian is needed. (Waiver)
List the 4 core values of European Wax Center
- We do the right thing
- We delight our guests
- We care about each other
- We have fun while being awesome
How many services do we offer wax passes for? Give a rough estimate
There are 36 services in which they can be purchased for a wax pass
List ingredients in Get Smooth Clearing Polish. Min. 3 for points
PHA, AHA, Granulated pumice, glycolic acid, lactic acid,
How do you calculate SPT?
# of guests divided by the number of services
Guests On Medication Policy (Retinol, Retina A, Accutane)
If a guest is taking Retina A, or a similar prescription they must stop using the medication 7 days before and after waxing. Accutane 6 months after completion.