EVENT PLANNING PROCESS
EVENT MARKETING/MEDIA RELATIONS
EVENT SAFETY
INTRODUCTION TO EM
EVENT SPONSORSHIP
100
This term refers to an event's primary reason for existence.
What is a mission statement?
100
This marketing exercise helps us determine our place in the market and our biggest source(s) of competitive advantage.
What is a SWOT analysis?
100
This MLB team has pending litigation against it due to its' mascot hitting a spectator in the eye with a hot dog.
Who are the Kansas City Royals
100
This term refers to the process by which an event is planned, prepared, and produced. As with other forms of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives.
What is event management?
100
The "Allstate Sugar Bowl" is an example of this level of sponsorship.
What is a title sponsor?
200
These are three examples of an event's primary motive
What is profitability, break-even, sport awareness, cause awareness, and core product publicity
200
What is the primary difference between publicity and advertising?
What is advertising is paid for?
200
These are three methods that organizations utilize to transfer risk/liability away from the organization.
What are waivers, signage, and insurance?
200
This type of an event has a set schedule, operates in a known facility, and often is managed by an established event management template.
What is a recurring event?
200
This term refers to the process of events/properties selecting rights/benefits to package in potential sponsor deals
What is slicing?
300
These are three parts of a critical dates calendar
What are deadlines, start dates, staff responsibilities, elementary tasks, and supportive tasks?
300
These are three tactics that sport organizations utilize to achieve social media objectives.
What are exclusive, quality content including video, pictures, links to editorial content and interviews, behind the scenes information, opportunity to connect with favorite players, opportunity to connect with other fans, special promotions/sales opportunities only available to social media users and specialized season-long/game specific hashtag campaigns
300
These are three benefits to implementing a risk management program for your event
What are increase safety for stakeholders, reduce losses (financial, human, intangible) for organization, and specify most efficient use of resources?
300
The type of event typically surrounds a core sporting event, provides additional revenue for the organization, and is designed to create buzz around the core sporting event.
What is an ancillary event?
300
These are four examples of sponsorship assets for our Wheels for All event
What are website, t-shirt, registration form, advertising flyer, image, audience, courts, marketing email, participant bags, and marketing tables.
400
These are the five characteristics of event objectives
What are specific, measurable, agreeable upon, realistic, and time specific?
400
This is the biggest drawback of press releases.
What is you are not guaranteed any media coverage?
400
These are the five components of a risk management program.
What are identification, evaluation, treatment, implementation, and re-evaluation
400
The purpose of this event type may be to attract/retain members, raise additional revenue, keep fans engaged/generate buzz in the off season, or divert attention away from a losing season
What is a special event?
400
These are four benefits of a sponsorship deal from an event's perspective.
What are financial, in-kind trade, image enhancement, and media activation?
500
What is an event staff manual and what are five key sections?
Its your on site reference and guidebook covering every important facet of the entire event. Should include: Mission and objectives, Contact List (vendors, stakeholders, leader), Critical Dates Calendar, Emergency Procedures, Event schedule, Organizational chart, Floor Plans, and Policies/ procedures
500
What are four ways we can measure the effectiveness of social media?
What is number of followers, number of retweets/likes, analyzing the content of consumer feedbacks, degree to which it helps event reach objectives, Facebook Insights, Twitter Dashboard, Klout score, ticket sales tied to social media promotion, & outsourcing
500
These are the four components of a crowd management plan.
What are a trained staff, an ejection policy, effective communication network, and sufficient signage?
500
This is the sports event golden rule
What is understand stakeholders objectives
500
These are four benefits of a sponsorship deal for a sponsoring company
What are impact the bottom line, hospitality opportunities, product trial/sales, image enhancement, and increased awareness
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