Planning
The objective of Bay to Breakers.
What is cultural or social?
The first step of soliciting a sponsorship.
What is know yourself?
Before planning hospitality, events must secure a facility by establishing extensive terms in this document.
What is a contract?
The foundation for executing the event.
What is a script?
The time when clean up and evaluation are planned.
What is during pre-event planning?
Eve Zimmerman, the ATP Tour, and the city of San Diego were examples of this key part of the planning process for the San Diego Open.
Who are stakeholders?
This form of sponsorship does not provide money, but instead offers goods or services.
What is in-kind sponsorship?
What aspect of hospitality did the San Diego Open spend the most money on?
What is food for the players?
Students volunteering to build their resumes exemplifies this type of volunteer motivation.
What is utilitarian?
This has to be included in any evaluation because it is the main thing that people believe.
What is data?
Examples include free access to a golf course year round, two locker rooms that can accommodate 65 players, having a clean zone with a 1-mile radius around the stadium.
What are bid specifications?
In this phase of soliciting sponsorships, you go to the local outlet first because they will benefit most from an event sponsorship.
What is building relationships?
The San Diego open did not get this common form of support.
What is support from the city/community?
This aspect of the San Diego Open was one of the weaker points of the event because it was out-sourced.
What is ticketing?
The evaluations from this group were the strongest for the San Diego Open.
Who are the players/participants?
For most events, hosting in 6 weeks would have stopped the San Diego Open at what phase of the planning process?
What is feasibility?
FIFA's new partnership structure gave it more freedom to approach partnerships in this way.
What is tailored?
From a marketing standpoint, hosting the Texas High School State Championships at Cowboys Stadium would be smart for these reasons.
What is it is known and accessible to the target market?
What aspect of implementation planning cost more than expected but was needed to meet the ATP Tour's requirements for players?
What is medical care?
The 45-page evaluation report of the San Diego Open that went to the ATP failed in this aspect of evaluation reporting.
What is using short sections and bullet points?
Ryan Redondo said this aspect of planning caught him off guard and almost forced him to quit.
What is the stress of running an event?
Some events make this mistake when it becomes difficult for consumers to remember who actually sponsored the event.
What is excessive partnerships/sponsorship soup?
When the San Diego Open had dueling pianos between matches, they exhibited this hospitality guideline.
What is creativity?
The San Diego Open did a great job with this aspect of volunteer management
What is matching and/or training its volunteers for their jobs?
Most corporate partners of the Beijing Winter Olympics made this evaluation about their support of the Olympics before the games began.
What is: the positive exposure to the Chinese market outweighed any human rights concerns?