event characteristics
This characteristic means events cannot be stored for future use.
Perishable
his “W” identifies the media platforms where potential attendees can be reached.
where
true or false. event marketing mix has four elements namely promotion, product, price and place
False, it has five elements
true or false. merchandise is part of the three main branding elements
false
This characteristic explains why events cannot be physically touched or owned
Intangible
“W” focuses on measuring the return on investment and campaign effectiveness.
Weigh
name five elements of marketing mix
place, promotion, positioning, product and pricing
This is the main purpose of using the promotional mix
What is to create awareness, generate demand, and inform the target market
This characteristic means events are produced and consumed at the same time
Inseparable
This “W” explains the purpose of attending an event.
why
computicket represent which element of event marketing mix?
place
These are two key benefits that sponsors seek from an event.
What are brand awareness and increased sales
This characteristic shows why events are unique and never exactly the same.
Variability
This “W” determines the timeline and frequency of marketing messages.
When
entertainment, networking and education represent which element of marketing mix?
product
name the branding elements
logo, mascot as well as copyright and licensing
four event characteristics
perishable, intangible, variability and inseparable
This “W” is concerned with the marketer’s main priority, such as selling tickets or gaining sponsors
what
true or false. marketing mix should be applied before an event
true
true or false. sponsorships seek to generate profit only from events
false.