Product
Pillars
Pillars
This product pillar focuses on direct instruction and providing teachers with structured lessons.
What is Instructing?
This CRM platform is the backbone of our sales team, housing all customer and deal information.
What is Salesforce?
In the BANT qualification framework, the 'A' stands for this.
What is Authority?
A solid pitch should focus on this, instead of features.
What is value and/or outcomes?
The two companies that merged to form Everway.
What are Texthelp and n2y?
This product pillar supports students with accommodations to help them access content in ways that fit their learning needs.
What is Assisting?
Our Learning Management System (LMS) where sales reps can complete their Product 101 Certification.
What is 360Learning?
This is the 3rd stage of the Sales Process.
What is Value Proposition?
The recommended formula to follow when creating your hero pitch.
What is Pain Point + Solution + Action?
The number of products in the entire Everway portfolio.
What is 29?
This product pillar helps educators manage IEPs, student progress tracking, and data insights.
What is Planning?
Our primary conversation intelligence tool that records and analyzes sales calls.
What is Gong?
The persona type that advocates for Everway, supporting the deal, providing insights and helping to navigate internal dynamics.
What is an Influencer?
Strong sales pitches proactively address these, demonstrating confidence in the product and minimizing hesitation.
What are objections?
Our Everway purpose.
To help everyone understand and be understood.
This IEP management tool helps educators track student progress, collaborate on goals, and ensure compliance with special education requirements.
What is Polaris?
This internal knowledge hub is where sales reps can access product playbooks, sales enablement resources, and messaging frameworks.
What is Showpad?
The area in the playbook where you can find common scenarios that happen during the sales process, including an activity, desired outcome, and important notes to consider.
What are Sales Plays?
Doing this to your pitch ensures it’s tailored and relevant by aligning it with the prospect’s unique challenges, role, and goals.
What is personalization?
To ensure reps from both companies are equipped to sell our expanded portfolio, all were required to complete this certification.
What is the Product 101 Certifications?
This digital tool allows students to annotate, interact with, and engage in PDFs using text-to-speech, highlighting, and other assistive features.
What is OrbitNote?
This tool helps manage contracts, pricing approvals, and deal tracking for sales reps.
What is Deal Desk?
The priority focus of the MEDDPICC methodology during the Discovery stage.
What is an (I) Implicate Pain?
The best sales pitches are not just spoken—they are backed by these, which provide real-world proof of success.
What are customer stories or data-driven insights?
Finish the sentence: Our mission is to provide neurotechnology software that helps everyone learn and live better by _________.
What is Optimizing Their Full Potential?