Healthcare Marketer
Hospital Administrator
Human Resources Director
Medical Group Manager
Physician Relations Rep
100
Managing for Patient Satisfaction
Will an internal marketing campaign improve patient satisfaction?

Fortenberry Jr, J. L., & McGoldrick, P. J. (2015). Internal marketing: A pathway for healthcare facilities to improve the patient experience. International Journal of Healthcare Management, 1-18.

100
Mentoring
What's the best way to choose a mentor?

Ambrose, L. (2001). Choosing a mentor. Healthcare executive, 17(3), 82-83.

100
Leadership Development
Can developing certain leadership styles improve nurse employee satisfaction?

Ojian, P., Vanaki, Z., Hajizadeh, E., Parandeh, A., & Sharifnia, H. (2012). Effect of management development program based on concept mapping for head nurses on their leadership style and its' effectiveness. Quarterly Journal of Nursing Management, 1(3), 65-74.

100
Patient Flow
How can we reduce patient wait time at our medical practice?

Michael, M., Schaffer, S. D., Egan, P. L., Little, B. B., & Pritchard, P. S. (2013). Improving wait times and patient satisfaction in primary care. Journal for Healthcare Quality, 35(2), 50-60.

100
Quality Measure Improvement
Will financial incentives improve HEDIS scores for hospital-owned medical practices?

Cohen, G. R., Erb, N., & Lemak, C. H. (2012). Physician practice responses to financial incentive programs: Exploring the concept of implementation mechanisms. LH Friedman, GT Savage, & J. Goes (Series Eds.), Advances in health care management, 13, 29-58.

200
Healthcare Organizations and Social Media
Does social media participation improve healthcare organization branding?

Miller, A. R., & Tucker, C. (2013). Active social media management: the case of health care. Information Systems Research, 24(1), 52-70.

200
Patient Safety
What is the best way to implement a patient fall program?

Barrett, J., Gifford, C., Morey, J., Risser, D., & Salisbury, M. (2001). Enhancing patient safety through teamwork training. Journal of Healthcare Risk Management, 21(4), 61-69.

200
Physician Compensation
What's the best method for compensating physicians in hospital-owned practices?

Johnson, F. (2011). 5 things you should know about co-management arrangements. Healthcare financial management: journal of the Healthcare Financial Management Association, 65(7), 74-8.

200
Empowering employees
How do we empower our employees to continually improve processes?

Stanton, P., Gough, R., Ballardie, R., Bartram, T., Bamber, G. J., & Sohal, A. (2014). Implementing lean management/Six Sigma in hospitals: beyond empowerment or work intensification?. The International Journal of Human Resource Management, 25(21), 2926-2940.

200
Physician Performance
How can we improve physician performance to reduce inappropriate ED utilization?

Kralewski, J., Dowd, B., Knutson, D., Savage, M., & Tong, J. (2013). Medical Group Practice Characteristics Influencing Inappropriate Emergency Department and Avoidable Hospitalization Rates. The Journal of ambulatory care management, 36(4), 286-291.

300
Budgeting Innovations
What is the best way to build a healthcare marketing budget?

Fischer, M. (2014). Marketing Spending Models. In Innovation and Marketing in the Pharmaceutical Industry (pp. 557-589). Springer New York.

300
Inventory Management Systems
How does an inpatient pharmacy improve the pharmaceutical product availability?

Uthayakumar, R., & Priyan, S. (2013). Pharmaceutical supply chain and inventory management strategies: Optimization for a pharmaceutical company and a hospital. Operations Research for Health Care, 2(3), 52-64.

300
Reducing Employee Turnover in HCOs
How can we reduce nurse turnover in hospital?

Mosadeghrad, A. M., Ferlie, E., & Rosenberg, D. (2011). A study of relationship between job stress, quality of working life and turnover intention among hospital employees. Health Services Management Research, 24(4), 170-181.

300
Patient scheduling and capacity planning
How do we improve efficiency of the patient scheduling in our outpatient surgery center?

May, J. H., Spangler, W. E., Strum, D. P., & Vargas, L. G. (2011). The surgical scheduling problem: Current research and future opportunities. Production and Operations Management, 20(3), 392-405.

300
Building relationships with clinicians
How do we decrease physician "burn-out" of hospital purchased medical practices?

Gazelle, G., Liebschutz, J. M., & Riess, H. (2015). Physician Burnout: Coaching a Way Out. Journal of general internal medicine, 30(4), 508-513.

400
Patient-centered Medical Care
Do patient-centered communication themes improve marketing medical products?

Rao, S. K. (2012). Generating growth through patient-centered commercial strategies. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 1745790412450170.

400
Clinical Decision Support Systems
How can we increase adoption of EHR clinical decision support module?

Litvin, C. B., Ornstein, S. M., Wessell, A. M., Nemeth, L. S., & Nietert, P. J. (2012). Adoption of a clinical decision support system to promote judicious use of antibiotics for acute respiratory infections in primary care. International journal of medical informatics, 81(8), 521-526.

400
Employee Orientation and Training
Does employee training in patient-centeredness improve outcomes?

Tahara, D. C., Green, R. P., & McBride, M. (2014). Strategic Re-Design of Team-Based Patient-Focused Health Care Services. Jennifer L. Hefner, Timothy R. Huerta, Ann Scheck Mcalearney (ed.) Population Health Management in Health Care Organizations (Advances in Health Care Management, Volume 16) Emerald Group Publishing Limited, 16, 3-22.

400
Leadership During Change
How can medical group practice successfully integrate with hospital after acquisition?

Zismer, D. K. (2013). The Promise of the Brand: How Health System Leaders Are Guiding the Transition to Health Services Integration. Journal of Healthcare Management, 58(1), 12.

400
Combating Healthcare Fraud
How do we assure that coding compliance at our hospital-owned medical practices?

Bloink, J.N. (2013). Design a Compliance Plan for the Medical Office. The Journal of medical practice management: MPM, 29(3), 157.

500
Magnet Hospitals
Does Magnet Hospital Status increase revenues?

Jayawardhana, J., Welton, J. M., & Lindrooth, R. C. (2014). Is there a business case for Magnet hospitals? Estimates of the cost and revenue implications of becoming a Magnet. Medical care, 52(5), 400-406.

500
Lean Operations
How do we effectively implement Lean methodologies into our healthcare organization?

Andersen, H. (2015). How to design Lean interventions to enable impact, sustainability and effectiveness. A mixed-method study. Journal of Hospital Administration, 4(5), p18.

500
Workforce Diversity
How can we recruit a more diverse workforce?

Georges, C. (2012). Project to expand diversity in the nursing workforce: As the ethnic mix of city populations changes, recruitment to healthcare education can fail to keep pace. Catherine Alicia Georges reports on an initiative at Lehman College in New York City to attract more Hispanic students. Nursing Management, 19(2), 22-26.

500
Accepting financial risk in healthcare organizations
Should a large multispecialty group accept capitation as payment from insurance company?

Mechanic, R., & Zinner, D. E. (2012). Many large medical groups will need to acquire new skills and tools to be ready for payment reform. Health Affairs, 31(9), 1984-1992.

500
Revenue Cycle
How do we improve revenue at our hospital-owned physician practices?

Freeman, T., & Stephen, S. (2011). What makes a physician revenue cycle tick. Healthcare financial management: journal of the Healthcare Financial Management Association, 65(9), 62-67.

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