In these two books, he outlines a way to mediate between the “illogical” ordinary citizens’ democratic aspirations and those of the elites who held power.
What are Public Opinion and The Phantom Public?
100
This individual coined the term “unseen engineers”, believing that that when dealing with an “illogical” public, professionals who could understand the social and psychological factors of public opinion and master methods of communicating them were necessary.
Who is Harold Lasswell?
100
This is a mutually shared mental template that gave shape and meaning to the experiences that people had and the ways that they visualized them.
What is a stereotype?
100
Symbols are used as instruments of this
What is persuasion?
100
Bernays edited this controversial play which enveloped the issue of syphilis.
What is "Damaged Goods"?
200
Lippmann found many insights based on this field of study.
What is psychology?
200
This individual claimed that Democratic realists of the 1920′s believed in the capacity of all men for rational political action and maximizing the participation of all citizens in public life.
Who is Robert Westbrook?
200
Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
What is propaganda?
200
Bernays saw this as the most powerful psychological megaphone...
What is symbol?
200
Prior to Bernays career as a publicist, he began his career as this.
What is a journalist?
300
Using a systematic approach, Lippmann aimed for this in order to formulate the ways in which the press would cover an issue.
What is perception management?
300
“Publicity could be used to ‘organize chaos’, to bring order out of confusion and social disarray”
Who is Edward Bernays?
300
A virtual reality informing ordinary thought or behavior.
What is psuedo-environment?
300
Name three mediums through which public attention is received and influenced.
What are advertising, motion pictures, circular letters, booklets, handbills, speeches, meetings, parades, news articles, and magazine articles.
300
These people control public mind and create propaganda?
What are public relations experts?
400
In order to decrease the amount of time that the public needs to pursue rational deliberations Lippmann resorted to the use of these.
What are symbols?
400
“Man’s reflexes are…conditioned”
Who is Walter Lippmann?
400
One would would prescribe for a client, the most effective ways to navigate an increasingly complicated, often hostile, social environment.
What is counsel on public relations?
400
The use of this stirs emotions and circumvents thought to create public discourse.
What are media images?
400
Bernays approached news in this manner.
What is subjectively?
500
Once a follower of popular sovereignty, Lippmann later developed views which were more of this nature.
What is utilitarian?
500
“Circumstance? I make circumstance”
Who is Napoleon?
500
One of the intelligent few who must, within democratic society, continuosly and systematically perform the task of regimenting the public mind.
What are "invisible wire pullers"?
500
This has been the favored instrument in the tool kit of publicists.