Hidden Gems
It's All Theory to Me
Function Junction
Prints Charming
Media Mayhem
100

Media that do not require the audience to assemble at a given time, such as printed materials and recorded audio or video.

asynchronous media

100

the study of signs and symbols

semiotics

100

performed in part by the other three functions of media, but also involves the generation of content designed specifically and exclusively to amuse the audience

entertainment

100

published in 1455 by its namesake, this "good book" is considered the beginning of mechanical printing

Gutenberg Bible

100

the presentation and communication of a message in a particular way that influences our perception of it

framing

200

media's role in deciding which topics to cover and consequently which topics the public deems important and worthy of discussion

agenda setting

200

a study or theory of the limitations and validity of knowledge, more simply, a way of, or framework for, understanding the world

epistemology

200

this function involves imparting everything from philosophical theory to psychological self-help, teaching us not only how to do things but also how to understand and appreciate the arts, literature, history, contemporary society, and the social and natural sciences.

diffusion of ideas and knowledge

200

Introduced by Irwin P. Beadle & Company in 1860, these were easily a "poor man's" companion; genres of these included melodramatic fiction, adventures, detective stories, romances, and rags-to-riches tales

dime novels

200

a real or perceived viewpoint held by journalists and news organizations that slants news coverage unfairly, contrary to professional journalism's stated goals of balanced coverage and objectivity

media bias
300

manuscript book of individually bound pages, established the modern book form, effectively replacing the scroll

codex

300

a model of media effects, also called the "magic bullet," that claims media messages have a profound, direct, and uniform impact on the public

hypodermic-needle model

300

Primarily the journalism function of mass communication, which provides information about processes, issues, events and other developments in society

surveillance

300

President Theodore Roosevelt did not approve of these troublemakers, who pioneered investigative reporting of corrupt practices in government and business, notable members of this group included Ida Minerva Tarbell, Joseph Lincoln Steffens and Upton Sinclair

muckrakers

300

A phenomenon that occurs when people surround themselves with online voices that echo their own, reinforcing their views and the belief that those opinions are in the majority when, in fact, they may not be.

echo effect

400

Media-effects experiments in the 1950s that showed children who watched TV episodes that rewarded a violent person were more like to punch a funnily-named toy than children who saw episodes that punished a violent person. 

Bobo doll studies

400

a syndrome in which people perceive the world as more dangerous than it actually is, the result of viewing countless acts of media violence

mean-world syndrome

400

Media interpretation ascribing meaning to issues and events that helps individuals understand their roles within the larger society and culture

correlation

400

Publisher of The New York Sun who originated the penny press in 1833 by offering his paper on the streets for a penny

Benjamin Day

400

the underlying rules, structures, and patterns by which a medium presents itself and is used and understood by the audience

media grammar

500

A view that claims much or all of what we know and understand about the world, including scientific knowledge, is constructed through social interactions and language

social constructionism

500

a theoretical approach broadly influenced by Marxist notions of the role of ideology, exploitation, capitalism, and the economy in understanding and eventually transforming society

critical theory

500

The process of passing on culturally relevant knowledge, skills, attitudes, and values from person to person or group to group.

cultural transmission

500
Created in 1970 to preserve a diversity of editorial opinion in communities where only two competing, or independently owned, daily newspapers exist

Newspaper Preservation Act of 1970

500

a marketplace in which media ownership and diversity are severely limited and the actions of any single media group affect its competitors substantially, including determining the content and price of media products for both consumers and advertisers

media oligopoly

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