Advertising
The two routes included in the social cognitive approach that industries use to advertise their products.
What are central and peripheral?
Experiencing emotion by watching others experience it is a phenomenon known as?
what is vicarious emotion
Audiotapes that smokers historically have used to quit smoking, likely work because of this effect.
what is the placebo effect
How are black individuals and African Americans portrayed differently in the news cycles than white individuals?
What is overemphasis on Crime
Music has consistently had one major lyric theme. what theme is that
what is love?
These types of ads make up 25% of all advertising.
What is celebrity endorsement?
The affective and cognitive experience of someone else's emotion
what is empathy
Yale-Hovland created this model due to his fascination with wartime propaganda
what is the Model of message effectiveness
Identify the central theme of the elaboration likelihood model.
What is the degree of product involvement the consumer has?
A prolonged state not clearly elicited by a external stimulus
What is mood?
This effect helps to develop brand awareness.
What is mere-exposure effect?
Tammy has a very stressful job and after a long day at work she enjoys watching the TV show "friends." What theory of media does this best exemplify?
what is Uses and Gratification theory
Having its lyrics changed for the #Metoo movement was likened to covering up nudes in classical art by Sharon Osborne
what is Baby it's Cold Outside
This stage of minority portrayal in television media minorities appear in a full rage of roles, are portrayed as both good and bad characters, and often includes a stereotyping of the minority.
Respect
Pop music is written and recorded in many different languages, but international stars will need to record it in this language to break western charts.
English
What 4 methods do advertisers use to increase source credibility?
Leading experts, celebrity, visual proof, statistics
Hearing a spoiler does what to your mood when finally watching the TV show?
What is gives no effect
Proctor and gamble used steal marketing techniques. Similarly, influencers use this technique to sell their brand
what is implicit persuasion
With a few notable and controversial exceptions, BIPOCs were not recognized in media until this decade.
What is the 1960s?
Increased sales of Reese’s Pieces following the release of E.T. the Extra-Terrestrial and yellow Camaros following the release of Transformers could both be best described as successful uses of _____.
What is product placement?
Name the five stages from the Yale-Hovland model of message effectiveness that a message needs to go through to produce behavioral change.
What are exposure, attention, comprehension, acceptance, and retention.
Thinking better of yourself after watching a TLC show
what is a Downward Social comparison
this best describes the relationship between the size of models and size of the average female
what is as model size decreases, the average size of American women increases
Even though there are over 500 Native American tribes with varying cultures and customs, most portrayals of native americans are of _________.
Plains People
This is considered the "magic age" where advertising to children is no longer unethical, by this age they typically have the critical thinking skills to identify the function and purpose of advertising.
What is 12 years old?