Research Design
The most basic level of measurement
What is nominal ?
Mental images are called
What are conceptions?
The level at which both scales and indexes are measured
What is ordinal?
A level of measurement describing a variable whose attributes are rank-ordered and have equal distances between adjacent attributes are _____ measures (without a zero starting point)
What is interval?
The three reasons for conducting research and what questions they answer?
What are exploratory, descriptive, and explanatory?
What is if, how/what/when, why?
Classifying people as Brunette or Blonde treats Hair color as this type of measurement.
What is nominal?
The missing step in: Conceptualization, nominal definition, _________, and measurements in the real world
Operational definition
A commonly used scale that usually ranges from Strongly Disagree to Strongly agree
What is Likert Scale?
Classifying respondents as Lower, Middle, or Upper Class, treats Class as this type of measurement.
What is ordinal?
Including an illogical item in your index lacks what type of validity
What is face validity?
The term for identifying of who or from what is the information being gathered?
What is units of analysis?
Nominal definition of height is how tall someone is in feet and inches. The operationalized version would be?
What is "How tall are you?"
A scale that asks respondents to rate something in terms of two opposite words.
What is Semantic Differential Scale?
Test retest and split half method are two ways of testing ______
What is reliability?
Comparing your index to another well established index tests your index's ____?
External validity
Bob concludes that his research must be wrong because his data shows most women are Democratic but he knows a woman who is Republican. He is guilty of what criteria of nomoethic causality?
What is exceptional cases?
I give the same test three times to my class and the average is always the same. This exam is ____________.
What is reliable?
Checking to make sure that all items in your index are related and accurately measuring your dimension of interest is called
What is Internal Validity?
Sally is 52. If I say she is over 30 am I being accurate and/or precise? If I say she over 60 am I being accurate or precise? If I say she is 51 and 7 months am I being accurate or precise?
What is - accurate not precise, not accurate not precise, not accurate but precise ?
Testing political affiliation by asking respondents whether they are Democratic, Republican, or Liberal meets one criteria but not the other (mutually exclusive or exhaustive). Which criteria is lacking?
What is exhaustive?
Bill is confused because his research shows that tall people are more likely to have heart attacks but he knows that most tall people do not have heart attacks. What false criteria of nomoethic causality is he guilty of ?
What is majority of cases?
Melanie wants to better understand depression in children. Her team reviews the literature then they decide to create their own definition of childhood depression, coming to a consensus together. This process is called?
What is conceptualization?
What is spurious?
I follow the same 50 kids and ask them to answer my survey every 6 months. What study design is this?
What is panel study?
A study done at only one time point
What is Cross sectional?