Persuasion
What is Persuasion?
the act, process, or power of using communication to influence another person's or group's beliefs, attitudes, intentions, motivations, or behaviors
What are press releases?
Company or Organization announcements written in the style of news reports
What is 1 of the criteria that makes something newsworthy?
Timeliness
Impact/Consequence
Proximity
Conflict
Novelty
Human Interest
Who are often treated as future consumers and current family purchase influencers?
Children
What is Deception in Advertising.
Advertising uses misleading claims or leave out important information.
What is Propaganda
the term for communication placed strategically to gain public support for a specific ideology, special issue, program, or policy?
Give an example of Lobbying
Persuading lawmakers to support legislation that benefits a client’s company
The boom in twenty-four-hour cable news programs led to?
A change in what is considered news
What is Puffery?
advertising that uses broad praise or exaggeration that is not a factual claim
What is 1 of the 3 ways ways media companies primarily collect revenue?
direct purchases, subscriptions, and advertising
What is Cognitive Dissonance?
the mental discomfort or tension you feel when you hold two or more conflicting beliefs, values, or ideas, or when your behavior contradicts your personal beliefs
What is one of the federal government’s Crisis and Emergency Risk Communication manual’s six principles of effective crisis communication?
Be First
Be Right
Be Credible
Express Empathy
Promote Action
Show Respect
What is Situational Ethics?
It promotes ethical decisions on a case-by-case basis
What is a Media Conglomeration?
a large corporation that owns numerous companies across various mass media sectors
What is Cultural Imperialism?
one nation’s music, movies, and TV shows dominating international markets and shaping the cultures of other nations
What is Hegemony?
When most of the public accepts or buys into a way of thinking about how the world works that favors the dominant class.
Journalists argue that if they give a company, an organization, or a political candidate unfavorable coverage, the PR practitioners handling that account may retaliate by?
limiting access to that person or leaders of that group
What can happen when a journalist seeks to present a "balanced" news story
It can misrepresent the complexity of the issues by oversimplifying them.
What is Greenwashing?
The discrepancy between a company advertising about environmentally sustainable practices and the reality of their sustainable practices
What rule did the FCC adopt in 1953, as television was expanding across the country, in order to limit company ownership of radio and television stations?
the 7-7-7 Rule
What is Schema Theory?
The mental framework that helps us organize information.
What was the goal of the “torches of freedom” public relations campaign deployed in the 1920s
To increase woman smokers
Government controls on business were drastically weakened during which president’s administration?
Reagan
What is 1 way that Advertisers try to influence us in their ads?
Celebrity Testimonials
Plain Folk Pitch
Bandwagon effect
Snob Appeal
Hidden Fear Appeal
Irritation Advertising
Who is the Best Disney Princess?
Tiana