Credibility
Credibility is a ____dimensional construct.
Multidimensional
Likability can lead to _____ bias.
Cognitive bias
Define Granfallooning
When individuals are encouraged to identify with a meaningless group.
According to theElaboration Likelihood Model (ELM) motivation involves...
Ego-involvement which indicates the importance or centrality of the issue based on intense attitude arousal and their association with sense of self
Language use and message choice are key aspects of...
Persuasion and argumentation
Credibility refers to which of aristole's three artistic proofs
Describe Thordike's Halo Effect (1920)
The cognitive bias where one positive traits leads to a positive overall impression. (Opposite of Belludi's Horn Effect)
What is the sixth level of Maslow's hierarchy of needs and what does it mean?
Transcendence; It is when once you have reached self actualization you then start helping others to it as well.
Two things determine how much or how little we elaborate, what are they?
Motivation and Ability
Name two strategies commonly used in persuasive messages having to do with language.
Can be any two of the following:
Connotative & denotative language, Repetition, Counter points, Imagery, Analogy, Humor, Hyperbole, Parody, Metaphor, or Euphemism
Name two ways persuaders can enhance credibility.
Appealing to social attractiveness, Demonstrating goodwill towards the audience, Using viral marketing, increase likability. (can be any combination of these)
Similarity has a threshold, it can enhance persuasion until it decreases perceptions of...
competence/expertise
Traits that play a role in whether or ones ideal audience will be persuaded are called...
Target Characteristics
Having a stronger attitude that is more accessible causes us to...
Elaborate on the message more
Give an example of a euphemism
Can be any of the following:
hair thinning (instead of balding), passed away (instead of died), emergency landing (instead of plane crash), and pre-owned (instead of used)
Name the 4 Dimensions or 4 C's of Credibility
Competence (expertise), Character (trust worthiness), Caring (goodwill), Charisma
Persuasion based on physical attractiveness has ____ ______ effects
Short term or short lived effects.
Name 3 demographics of our target audience that we should be aware of when crafting a persuasive message.
Age, Gender, Sexual orientation, Religion, Racial, Ethnic & Cultural Background
What does scrutinizing mean in terms of the elaboration likelihood model?
To think carefully about issue relevant arguments.
Define counter points.
Counterpoints are a language device that emphasizes something by contrasting or comparing it with something else. In general, counterpoints involve highlighting two (or a few) options, and emphasizing which you should choose.
Describe what a pseudo event is and how it affects credibility.
Events that are planned to be capture, used a lot in politics, and they help to manufacture credibility.
What effects can a likable persuader have on us?
Bonus: How do they do this?
They can make us feel good and put us in a good mood.
Bonus: They can achieve this through nonverbal behaviors that can enhance liking or conveying that they have your best interest at heart.
This concept ties into the human need to belong, makes us try to connect to as many groups as possible, and allows persuaders to appeal both directly and indirectly. What is it?
Group Membership
Receivers with low involvement and a low need for cognition are engaging in which type of processing?
Peripheral processing
Attitude changes that result from _____ _______ last longer and are more likely to predict behavior.
Central Processing