Ch 6 (Movies)
The frequency of movie going for young people has been in decline for some time now.
True
The Radio Act of 1927 ensured that the airwaves belonged to
the public
Overall television viewing for every age group continues to decline year-to-year, with the greatest drop off for
younger viewers
Unlike the movie industry, cross-promotion has yet to reach the game business. T/F
False
The global network of interconnected computers that communicate freely and share and exchange information is called the
Internet
Every Avengers movie hits the big screen with existing story lines, recognizable imaginary worlds, and characters familiar not only from earlier films but also from the comic books that spawned them. They also have a built-in fan base. As such, they are a perfect example of
IP (intellectual property) movies.
The contemporary measurement of revenue generation in the music industry, the purchase or streaming of 10 songs, is called
album equivalents.
The percentage of television sets currently in use that are tuned in to a given program is that show's
share
Games are particularly attractive to advertisers because they are ______, that is, players stay with them for long stretches at a time.
sticky
Because of its absolute centrality to virtually all aspects of modern life, in 2020 the United Nations declared _________ a fundamental human right.
broadband internet access
The Lumière brothers' most important contribution to the development of motion pictures was
the projection of movies on a screen in a dark room.
The most-listened to radio format in America today is
news/talk
The business of television is dominated by a few centralized production, distribution, and decision-making organizations, known as the
networks
Using video game skills and conventions to solve real-world problems is known as
gamification
The lack of technological access among people of color, the poor, the disabled, and those living in rural areas is called the
digital divide
Showing movies in a theatre is known as
exhibition
The first person to send voices and music over the air was
Lee DeForest.
The first public demonstration of television, in the form of regularly scheduled two-hour broadcasts, was presented by ______ at the 1939 World's Fair.
NBC
Video game industry revenues have not yet quite matched those of the movie industry. T/F
False
____________ developed the hypertext transfer protocols (HTTP).
Tim Berners-Lee
The control of a film's production, distribution, and exhibition by a movie studio is called
vertical integration
After the sinking of the Titanic, the U.S. Congress passed the ______, mandating among other things that wireless operators be licensed by the secretary of commerce and labor.
Radio Act of 1912
Lucille Ball's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for
syndication industry
More than half of all Americans play video games. T/F
True
Because people on the Internet and social media create content as they consume it, they are
users, not audiences.