Chapter 11
At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are examples of external sources.
A podcast is a website that allows a company to share information.
Assets = liabilities + owners' equity is the equation for information reported on the
a. checking balance.
b. balance sheet.
c. income statement.
d. earnings statement.
e. statement of owners' equity.
b. balance sheet.
Interest paid on outstanding bonds is usually paid
a. once every two years.
b. once a year.
c. semiannually, or every six months.
d. quarterly, or every three months.
e. on a monthly basis.
c. semiannually, or every six months.
Marketing activities amount to about one-half of every dollar that consumers spend
7. "Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.
The total dollar amount of all goods and services sold during the accounting period is called net sales.
The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.
a. technological
b. sociocultural
c. competitive
d. economic
e. legal and regulatory
d. economic
An approach to marketing that involves the entire business organization in the process of satisfying customers' needs while achieving the organization's goals is called
a. market utility.
b. market segmentation.
c. marketing systems.
d. the marketing concept.
e. the market plan.
d. the marketing concept.
In a consumer poll, more than ____ percent of consumers said that they trust online consumer opinions.
a. 40
b. 50
c. 60
d. 70
d. 70
Selling a firm's unneeded assets is a reasonable last resort when neither equity capital nor debt capital can be found to meet a firm's need for capital.
Organizations usually use only one method for forecasting sales.
. A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target
a. unit.
b. segment.
c. market.
d. source.
e. demand.
c. market
A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company's existing or upcoming products is
a. social media.
b. sales forecasts.
c. consumer buying behavior.
d. market segmenting.
e. customer relationship management.
a. social media.
The quality of a firm's accounts receivables is the credit standing of the firm's customers, coupled with the customers' ability to repay their credit obligations.
The highest cost of short-term finance generally is
a. trade credit.
b. unsecured bank loans.
c. commercial paper.
d. factoring.
e. promissory notes.
d. factoring.
The forces that make up the external marketing environment of a firm
a. have little effect on internal operations.
b. can be controlled to the firm's advantage.
c. result from the operations of the firm.
d. are generally beyond the firm's control.
e. include price, promotion, distribution, and product.
d. are generally beyond the firm's control.
____ is the largest video site on the Internet.
a. YouTube
b. Flickr
c. Facebook
d. iTunes
e. Twitter
a. YouTube
The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably
a. sales of business products.
b. sales of business services.
c. investment advice.
d. subscription fees.
e. referral services.
d. subscription fees.
A written order for a bank to pay a third party a stated amount of money on a specific date is referred to as a
a. letter of credit.
b. banker's acceptance.
c. check.
d. line of credit.
e. dividend.
b. banker's acceptance.