Chapter 8
Chapter 8&9
Chapter9&10
Chapter 10&11
Chapter 11
100
Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________. A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation
What is D) continuous innovation
100
Which of the following is NOT identified as one of the five characteristics of innovations that affect the rate of adoption? A) relative advantage B) tangibility C) observability D) trialability E) compatibility
What is B) tangibility
100
Which of the following helps an organization focus on minimizing any harmful effects it may have on the environment? A) Six Sigma B) ISO 9000 C) ISO 14000 D) total quality management (TQM) E) cannibalization
What is C) ISO 14000
100
Which of the following involves analyzing very specific customer complaints? A) SERVQUAL B) total quality management (TQM) C) gap analysis D) the critical incident technique E) servicescape
What is D) the critical incident technique
100
Which of the following is true about the demand curve? A) It is used to illustrate the effect of price on the quantity supplied. B) It is always graphically depicted by a straight line. C) It shows the quantity of product customers will buy in a market during a period of time even if other factors change. D) It usually slopes upward and to the right. E) It shows the relationship between product demand and product price.
What is E) It shows the relationship between product demand and product price.
200
MRO products are goods that businesses use for ________. A) management, research, and order-processing B) marketing, relationship-building, and operation C) maintenance, research, and organization D) maintenance, repair, and operation E) marketing, research, and organization
What is D) maintenance, repair, and operation
200
Prior to the development of the cardiac stent, surgeons used balloons to clear obstructed heart vessels, but there was no way to ensure the vessels would stay open. The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again. Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care. There was nothing like the stent on the market when it first appeared. The cardiac stent is an example of a ________. A) dynamically continuous innovation B) nonradical innovation C) competitive innovation D) continuous innovation E) discontinuous innovation
What is E) discontinuous innovation
200
The sales peak typically occurs during which stage of the product life cycle? A) introduction B) youth C) development D) maturity E) leveling
What is D) maturity
200
The environment in which service is delivered is referred to as the ________. A) service encounter B) servicescape C) commercescape D) operational factor E) locational factor
What is B) servicescape
200
The value of something we give up in order to obtain something else is referred to as a(n) ________. A) transformation cost B) opportunity cost C) exchange D) variable cost E) marginal cost
What is B) opportunity cost
300
________ are the last in the population to adopt a new product. A) Laggards B) Late majority adopters C) Innovators D) Impulse buyers E) Dawdlers
What is A) Laggards
300
________ is the extent to which a new product is consistent with existing cultural values, customs, and practices. A) Compatibility B) Complexity C) Relative advantage D) Comparability E) Tangibility
What is A) Compatibility
300
Which of the following is a product attribute that may be difficult to evaluate even after it has been experienced? A) search quality B) service quality C) experience quality D) credence quality E) benefit quality
What is D) credence quality
300
Capacity management is one of the ways to meet potential problems related to the ________ characteristic of services. A) intangibility B) perishability C) variability D) inseparability E) responsiveness
What is B) perishability
300
In which type of pricing is the selling price based on an estimate of volume or quantity a firm can sell in different markets at different prices? A) capacity management B) target costing C) demand-based D) penetration E) distribution-based
What is C) demand-based
400
Marketers would be most likely to use a focus group in which stage of new product development? A) idea generation B) problem recognition C) business analysis D) positioning strategy E) product adoption
What is A) idea generation
400
Within the market manager structure, managers focus on ________. A) specific customer groups rather than specific products B) specific products rather than specific customer groups C) one or two specific brands D) all company brands and all company customers E) new product development and marketing
What is A) specific customer groups rather than specific products
400
A marketer would be most likely to use which of the following to make sure that her company always comes up at or near the top of lists of typical search phrases related to her business? A) an online reputation management service B) a "scrub" service C) search engine optimization (SEO) D) total quality management (TQM) E) SERVQUAL
What is C) search engine optimization (SEO)
400
Freenomics is a new business model based on pricing goods ________. A) based on psychological factors B) at zero or close to zero C) using crowdsourcing D) using odd-even pricing E) using the price-placebo effect
What is B) at zero or close to zero
400
By using ________, a company deliberately sets a low price with the intention of driving its competition out of business. A) price-fixing B) price lining C) contrast pricing D) predatory pricing E) loss leader pricing
What is D) predatory pricing
500
During which stage of new-product development will management most likely consider whether the new product will cannibalize sales of the company's existing products? A) idea generation B) marketing strategy development C) business analysis D) product concept development E) test marketing
What is C) business analysis
500
The term skunk works is associated with which of the following? A) total quality management (TQM) B) Six Sigma C) product category teams D) cross-functional teams E) venture teams
What is E) venture teams
500
Agents who work to get their celebrity clients exposure on TV or perhaps a starring role in a movie are practicing ________. A) idea marketing B) relationship marketing C) people marketing D) social marketing E) prestige marketing
What is C) people marketing
500
Which of the following occurs when competitors making the same product jointly determine what price each will charge customers for the item? A) horizontal price fixing B) vertical price fixing C) predatory pricing D) internal reference pricing E) assimilation pricing
What is A) horizontal price fixing
500
When Circuit Town Electronics sets its televisions at three price levels of $699, $899, and $1,099, it is most likely using ________. A) price fixing B) price lining C) penetration pricing D) skimming pricing E) loss leader pricing
What is B) price lining
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