PR terms
A Campaign
What is The strategic and carefully thought-out design of a series of messages sent to one or more targeted populations for a discrete period of time, in response to a negative or positive situation affecting the organization.
A product being sold with the help of a celebrity giving a positive statement about it
What is Testimonial Appeal
We tend to want to give something back when something is received
What is Reciprocity?
How companies handle extremely bad situation?
What is crisis communication?
This basic term indicated pre-recorded sound on a broadcast script.
What is SOT or sound on tape?
How does Public Relations differ from marketing or advertising?
What is Public Relations has the distinctive quality of image and crisis management.
Any material written about you or your business that you haven't paid for or created yourself
If we openly declare something to be against our beliefs, we tend to do our best to maintain that image.
What is Consistency?
PR, advertising, and marketing are three legs of this growing field.
What is strategic communication?
The prompt at the end of an advertisment.
What is a call to action?
What type of organization usually conducts social issue campaigns?
What is Not-for-profit organizations
External marketing efforts that involve a paid placement
what is paid media
The reason we follow individuals in uniform.
What is Authority?
Focuses attention on the writer's or speaker's trustworthiness
What is ethos?
relating who did what or what happened—is probably the most common of broadcasts leads. It tells who did something, what happened, or when it occurred.
What is The single act lead?
These two organizations are among the largest polling organizations in the world with significant public access.
What are Pew and Gallup?
Any property or publication controlled by a brand
What is owned media?
When something has limited availability, it starts feeling more valuable.
What is Scarcity?
A teenager tries to convince his parents to buy him a new car by saying if they cared about their child's safety they'd upgrade him. According to Aristotle this is what aspect of rhetoric?
What is Pathos?
The ROPE model of public relations consists of these four steps.
What is research, objectives, programming, evaluation?
This is the largest public relations firm in the world.
What is Edelman?
Any and all content posted to social media regarding your brand
what is shared media?
If a particular eatery is always full of people, we’re likelier to give that establishment a try.
What is consensus?
This aspect of rhetoric means to appeal to the audiences' sense of reason or logic.
What is Logos?
This lead is often used in reporting meetings or related crime stories and ties together related events or incidents in order to draw listeners and viewers into the news report
What is the umbrella or comprehensive lead?