Ch 11 PR
When PR professionals directly interact with elected officials or government regulators and agents, they are engaging in
lobbying
The Number 1 reason people employ adblockers on their digital devices is
the sheer number of ads
Mass communication ______ are explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems.
theories
When discussing the First Amendment, Supreme Court Justice Hugo Black said, "No law means no law." He was expressing the ______ position on the freedom of press and speech.
absolutist
Originated by Marshall McLuhan, the________ is the idea that new communication technology will permit people to become increasingly involved in one another's lives.
global village
Public relations professionals have________over the placement of their information; advertising professionals have________over the placement of their information.
no control ; control
Limiting the number of times an online user sees the same commercial message in a given period of time is known as
frequency capping
The idea that media don't tell us what to think, but what to think about, is called dependency theory because people are dependent on media for information.
False
Which theory is this?
Legislation that expressly protects reporters' rights to maintain sources' confidentiality in court is called a
shield law
Illegally operated radio stations broadcasting to English audiences from offshore or foreign facilities during the 1960s were called
pirate stations
The first corporate public relations department was established in 1889 by
Westinghouse Electric.
New media technologies are forcing advertising professionals to reconsider all aspects of how they do business, including the industry's economics, creativity, and
relationship with consumers.
Questions about media's impact on issues, such as what kind of nation we are building or what kind of people we are becoming, are characteristic of ______ research.
critical
Royalty payments in the music industry are collected from users and paid to musicians by ______ like ASCAP and BMI.
licensing companies
The study of different countries' mass media systems is called
comparative analysis
The history of public relations is divided into four stages
early public relations, the propaganda-publicity stage, early two-way communication, and advanced two-way communication
In advertising research, ______ measures the effectiveness of advertising messages by showing them to consumers.
copy testing
The idea that information from the media, and therefore media effects, travel from media through opinion leaders to opinion followers is called ______theory.
two-step flow
The power of the government to prevent the publication or broadcast of expression is called
prior restraint
Advertising provides the primary source of financial support for Britain's BBC.
FALSE
Around 1913, public relations pioneer_____________ issued his Declaration of Principles, which moved the profession's focus from primarily dispensing publicity to providing information.
Ivy Lee
With the rapid industrialization and improved transportation of the 1880s, more product producers were chasing the growing purchasing power of more consumers. As a result, they were forced to differentiate their products, resulting in the development of
brands
_________ theory is interested in what people do with media rather than in what media do to people.
uses and gratifications
Potentially libelous or slanderous expression is protected by the First Amendment if it meets the test of
truth, privilege, fair comment
Proponents of the free flow of mass communication across borders support the_______, the idea that globalization inevitably and for the better allows the existence of traces of many cultures in every culture.
hybridization hypothesis