Postevent Details & Evaluation
Communicating with and persuading defined user groups.
What is promotion?
Refers to how customers enter the facility.
What is Ingress?
An act, deed, performance, or effort.
What is a service?
A group of people who unite to accomplish a common mission or objective.
What is a team?
Measures success based on whether key objectives for the event are met.
What is Return on Objective (ROO)?
Allows an event planner to better understand whether the objectives of the event were accomplished.
What is event evaluation?
This document outlines the information the PA announcer, host, or emcee will need to convey throughout the event.
What is an event script?
Requires new stadiums to be accessible to people with disabilities so that they, their families, and their friends can enjoy equal access to entertainment, recreation, and leisure.
What is the ADA?
Originates in personal values and beliefs and can be described as "the process of influencing major changes in the attitudes and assumptions of organization members.....these leaders are often described as charismatic.
What is transformational Leadership?
This is important because it provides information about previous events and assists in outlining the needs and resources of the current event.
What is the research phase?
What is quantitative research
A delivery method in which spectators who have already purchased tickets can pick them up at a designated location before the event.
What is Will Call?
Especially important during mega-events, championships, and rivalry games where spectators may rush onto the playing surface.
What is crowd control?
The thrust of this theory is that human beings are motivated by unsatisfied needs and that certain lower-level needs must be addressed before a person can meet the next level of needs.
What is Maslow's Hierarchy of Needs?
Has fewer management levels and a broader span of control. Gives employees more autonomy.
What is a flat organizational structure?
A systematic approach through which organizations can measure their performances against the best-in-class organizations.
What is benchmarking?
Any time a customer comes into contact with the company and has the opportunity to make an evaluation.
What is Moment of Truth?
Entails a relationship between a host and a guest.
What is hospitality?
Defines areas of responsibility and accountability, helps streamline decision-making, and assists in more clearly communicating to those who work within an organizational and to key external contacts.
What is an organizational chart?
Benefits that enhance the destination's image; these may include quality-of-life advancements, civic pride, and advertisements for the destination.
A self-assessment and an assessment by coworkers (peers), staff supervised by the person, and the people who supervise the person.
What is a 360-degree evaluation?
A document that outlines what has to happen during each stage of the event - shows specific times next to every activity that will occur during an event.
What is the Event Rundown?
What is the coordination phase?
A two-factor theory consisting of hygiene factors and motivational factors.
What is Herzberg's Two-Factor Theory?
The process of providing continuing satisfaction and reinforcement to a past or current customer in order to create a lasting relationship.
What is aftermarketing?