Ch. 15: Public Relations
Ch. 12: Internet vs. Traditional Media
Ch. 11: New Media
Ch. 13: Journalism in the Digital Age
Ch. 14: Advertising
100
Name 2 of the 4 models of Public Relations and explain them?
Press Agentry; Public Information; Two-Way Aysmmetric; Two-Way Symmetrical.
100
The _______________ was a network that connected computers at government-supported research sites, such as universities and government laboratories and allowed information and computational resources to be shared.
ARPANET
100
Name 1 advantage OR 1 disadvantage of mediated channels in organizations.
Advantages: small-world phenomenon; Disadvantages: media mix, information overload
100
What are the characteristics of news?
Proximity, prominence, conflict, impact, novelty, human interest, utility.
100
What does IMC stand for?
Integrated Marketing Communication
200
What are the three elements necessary for program implementation?
Identifying subpublics, setting objectives, planning the program
200
What does a .gov domain type mean?
The site is a non-military government entity, such as a state park.
200
Which industry switched from paper to tablets to minimize the amount of printed materials that needed to be carried around from location to location?
Airlines
200
_________refers to the way news stories are typically written, with the most important information in the lead, then narrowing down into less critical details.
Inverted pyramid
200
There are 5 different types of advertising, name 3 of them.
Direct Mail, Point-of-Sale, Outdoor, Paid Search, Pay-Per-Click
300
There are 3 functions of Public Relations under "corporate rebranding" what are they?
Rebranding, corporate social responsibility, Greenwashing
300
Describe the one-to-many model of traditional mass media.
It’s a model in which a centralized cluster of producers tightly control the content that is created and distributed to consumers.
300
Describe the Selective Perception Process in terms of selective attention, habituation and closure.
In selective perception, people use selective attention to focus in on key messages, use habituation to block out of their consciousness less important messages, and use closure to interpret the messages they have attended to.
300
There is more to journalism than “breaking news”, name 3 of the 4 other news categories.
National/International News; Business News; Political News; Science, Technology, Medicine and the Environment
300
True or False: Subliminal messages have a greater effect on consumers than over messages because they are taken in at a subconscious level.
False
400

The main difference between the two-way asymmetric model and the two-way symmetric model is what?

The two-way symmetric model emphasizes balanced communication between the producer and consumer while the two-way asymmetric model is unbalanced in favor of the organization

400
There are 4 major controversies and concerns associated with the internet, name 2.
Credibility, Copyright Infringement, Cybercrime, Internet Addiction
400
Describe Agenda-Setting Theory.
The space/time given to a news story determines its priority in the mind of readers
400
There are 4 features of multimedia, name 2.
Demonstration, Maps, Video, Audio
400
The video of the happiness Coca-Cola machine placed on a college campus demonstrates what type of marketing?
Guerrilla Marketing
500
Name and describe the R.A.C.E. formula of Public Relations.
Research - Action - Communication - Evaluation
500
What does the acronym HTTP stand for and what does it mean?
Hypertext Transfer Protocol, it is the language computers use to send and receive documents over the internet.
500
A web-based service that allows individuals to create a public profile, maintain and view a list of users who share a common interest in known as what?
Social Media
500
What type of journalism was used to uncover the story of corruption in Bell, California?
Investigative Journalism
500
What does the Pure Food and Drug Act of 1906 prohibit advertisers from doing?
The law prohibits claims of undocumented cures, forbids manufacturers from misrepresenting the efficacy of their products, and required all ingredients be identified on the product label.
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