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James, a 17-year-old high school student, has just moved to a new city and enrolled in a new school. At his old school, there were strong social norms against teenagers smoking cigarettes. At his new school, however, several of his new friends regularly smoke and say to him, "C'mon, don't be a jerk, have one of mine." As a result, James is likely to begin smoking because of ________.
A) the informational social influence
B) the normative social influence
C) the foot-in-the-door technique
D) ingratiation
E) the normative focus influence
What is B) the normative social influence